Optimise your charter business for growth

Reduce costs and business risks and earn more by following trends in the charter industry.

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Current trends

Discover current trends in the charter industry and apply them to your business. We help you analyse key trends for your business success.

Practical tools

Find and apply practical solutions for more successful management of everyday business processes. We present helpful digital tools for successful charter businesses.

Useful information

Get timely information and make business decisions more quickly. Turnkey information into opportunities to improve your charter business.

Find all information in one place and make business decisions easier.

Charter.hr is a website designed to improve the business of Croatian charter companies through the application of new knowledge and technologies.

Charter.hr gathers valuable information in one place related to the overview of the state and trends of the nautical charter market in Croatia, presents useful digital tools for everyday business and provides specific insights for easier business decision-making.

It is intended for directors and managers of charter companies, as well as employees in reservation and marketing departments, to improve their knowledge and direct their charter business in a new direction.

With charter.hr, you can make better business decisions and optimise your charter business for growth

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Find out how your charter business can be even more successful

Suppliers

Finding the right, reliable business partners is the key to the successful operation of your company. But finding a good business partner is not easy. Here we present companies that offer quality products and services and their references in business with other companies.

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Our services

Do you want to improve your charter business? Contact the experts who will design a successful market presence strategy for you

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Trends

Refresh your vessel with the help of grants

Refresh your vessel with the help of grants

Do you have a vessel for cruising or a vessel for excursions and are you planning to upgrade it or become more environmentally conscious? Right now, there is a special opportunity available for owners of such vessels who want to reduce the cost of investing in sustainable technology by up to 70%. Silvija Domitrović Došen provides information on the Ministry of Tourism's grants intended for the green transition of the nautical sector. Find out if you are among those who can receive this support.

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Strategy is not a bogey, it's a way of thinking and making decisions

Strategy is not a bogey, it's a way of thinking and making decisions

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

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7 ways to improve your website and get more inquiries

7 ways to improve your website and get more inquiries

Make the most of your website. After all, why do you have it? Not just because you think you need one or to showcase pictures of your sailboats, catamarans, and other vessels... A website can attract potential guests and generate inquiries. These inquiries are yours alone – you don’t have to share the profit with anyone.

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What mistakes do yacht charter companies make (and how to avoid them)

What mistakes do yacht charter companies make (and how to avoid them)

A successful yacht charter is not just about bookings. It is a process. No matter how hard you try, small mistakes sometimes come at a "high" price. From poor pricing strategies to poorly maintained vessels, every small decision impacts guest satisfaction and, ultimately, long-term profitability. This guide will help you recognize the most common mistakes (and avoid them in time).

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Fleet under control - how to reduce vessel maintenance costs

Fleet under control - how to reduce vessel maintenance costs

Maintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.

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Digital marketing for yacht charters in 2025 – The latest trends and strategies

Digital marketing for yacht charters in 2025 – The latest trends and strategies

Do you think it was recently enough to just have a good website and a few ads? No, it wasn’t, but it certainly seemed that way. But today? Guests are searching for you (and finding you) in completely new ways – through voice queries, visual searches, and videos they watch in just a few seconds. If you’re not keeping up with these changes, your competitors surely are. So, how do you stand out and attract more bookings in 2025?

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