In 2025, the winners will be those with a clear focus
- 21.01.2025.
- News, Management
A new season, new challenges! This year, Andreja Fazlić focuses on strategy, digital transformation, and the psychology of change. Here are essential guidelines for leaders who want to stay ahead of the competition and ensure business growth. Strategy, people, and HubSpot can be the drivers of your business growth as well. How to apply them? Find out below.
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5 key lessons from 2024: How digital transformation shapes the future of your business
Today, digital transformation is more than a trend—it is the essence of survival and growth. However, success is not guaranteed, and many companies face the same recurring obstacles. What have we learnt from the challenges and opportunities that 2024 has brought? Andreja Fazlić presents 5 key lessons to help you adapt your business to the new era and use technology the right way. Ready for change? Find out how.
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From the illusion of transformation to the reality of development
- 19.11.2024.
- News, Management
Business digitalisation, aligning technology, processes, and people, often sounds like something that can be achieved overnight, but the reality is far more complex. Most businesses need digital development—a gradual, flexible, and human-driven adaptation process. In her latest article, Andreja Fazlić discusses everything about digital transformation and whether your business is truly ready for it.
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Review: HubSpot report—the state of entrepreneurship 2024
In her new article, Andreja Fazlić provides an overview of entrepreneurship in 2024, offering an excellent insight into why more people are entering the entrepreneurial world. Learn about the challenges entrepreneurs face and what their willingness to take risks truly shows. This overview also provides valuable guidelines for those seeking a better understanding of the market and how to manage their businesses successfully.
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INBOUND 2024: HubSpot's AI (r)evolution
- 24.09.2024.
- News, Management, User experience
In her latest article on čarter.hr, Andreja Fazlić reveals the new HubSpot AI tool Breeze, presented at the INBOUND 2024 conference. This innovative system promises to dramatically increase the efficiency of marketing, sales, and support teams. Still, it comes with important privacy and regulatory compliance considerations. Discover how Breeze can transform your business and what steps to take before implementing it.
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Client guide: how do business consultants define their prices?
- 20.08.2024.
- News, Management
Are you looking for a business consultant but unsure about the costs or which pricing model would suit you best? In her new article, Andreja Fazlić outlines the most common pricing methods in business consulting and how to choose the one that will give you the best return on investment. Learn how to make the most of a consultant's expertise without any unexpected costs.
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Andreja Fazlić
Andreja Fazlić is the founder of the consulting agency Astarta: Bit, which operates at the intersection of marketing, sales and business development through the Inbound methodology. Regardless of whether she introduces novice entrepreneurs to the world of digital business, marketing and sales, or collaborates with already developed organizations in the transformation of their business, she helps her clients systematize, organize and implement tailor-made solutions that enable them to more easily adapt to market changes and consumer habits, while at the same time achieving higher revenues and a more stable position on the market.
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