How much is a brand really worth
Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.
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Barbara Zec
Barbara Zec is a visual communications designer with over 20 years of professional experience. She focuses on creating design solutions that are recognizable, functional and resist passing trends. She enjoys the challenges of putting new brands "on their feet" and provides her clients with design support through all phases of brand building and, later, brand maintenance. In addition to working actively with clients, she is involved in education in graphic design and visual communications, and writing about design and related topics.
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