Management

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

What mistakes do yacht charter companies make (and how to avoid them)

• 18.03.2025.
• News, Management

A successful yacht charter is not just about bookings. It is a process. No matter how hard you try, small mistakes sometimes come at a "high" price. From poor pricing strategies to poorly maintained vessels, every small decision impacts guest satisfaction and, ultimately, long-term profitability. This guide will help you recognize the most common mistakes (and avoid them in time).

Fleet under control - how to reduce vessel maintenance costs

• 17.03.2025.
• News, Management, Finances

Maintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.

Google ads for yacht charter companies - is it worth investing in paid advertising?

• 24.02.2025.
• News, Marketing, Management

You have a perfectly equipped fleet, the best locations, and competitive prices, yet your competition is filling up bookings more effectively. Why? Because they use Google advertising, and their ads appear first on Google when potential guests search for “catamaran rental in Croatia.” How can you avoid the most common mistakes in Google advertising and turn clicks into real clients? Read on to find out how to optimize Google ads and make your yacht charter the first choice for guests.

Strategy or chaos: What do you choose for your company?

• 18.02.2025.
• News, Management

Strategy is not just a plan - it is direction, vision and consistency in the implementation of decisions. However, many companies fall into the trap of short-term solutions and improvisation, which leads them to chaos and stagnation in the long run. Find out how strategy evolved from ancient Greece to modern business models - why are proven strategic planning models, such as those emphasized by Andreja Fazlić, essential for sustainable growth? And what role does organizational culture play in all of this?

Personalization in the yacht charter - what do your guests really want?

• 11.02.2025.
• News, Management

Most yacht charter guests know what to expect—boat pick-up, standard equipment, and a pre-defined route. But that's exactly where the opportunity lies. True personalization involves not only fulfilling guests' wishes but also identifying needs they may not have been aware of themselves. Small, unobtrusive details can create a feeling of exclusivity, even for those who have already gone through dozens of sailings. How do you stand out in an industry where everyone offers a similar service? Discover how to stand out with personalization that does not seem forced, but as a natural extension of guest expectations.