Management

How to build B2B marketing in the yacht charter industry: What agents really want and how to enter new markets

• 12.08.2025.
• News, Management

The yacht charter industry operates under similar rules: familiar names, commissions, trade fairs, and offers. But if you're in the same loop, you know that's no longer enough. Today, agents expect much more than a price list and availability. In her new article, Selma Ćubara delivers a practical guide on how to set up serious B2B marketing in yacht charter, attract valuable agents – and keep them.

5 ways to scale a yacht charter business without increasing the number of vessels

• 23.06.2025.
• News, Management

How to grow without expanding the fleet? In the charter industry, growth is often assumed to mean - more boats. But that’s neither the only nor the smartest way. Scaling means something else: how to get more out of existing resources - boats, people, systems. This includes better price management, more efficient organization, adding services that are valuable to guests while generating revenue for the company, and using tools that make daily work easier. The company doesn’t get bigger on paper, but it operates better and smarter.

Funds for the green transition are here - will charter seize the opportunity or continue to be neglected?

• 06.05.2025.
• News, Management, Finances

A €300 million green transition loan is coming soon - an opportunity for anyone who wants to invest in solar systems and energy efficiency. Croatia has projects, it has needs, but bureaucracy and inactivity hold back development. A nautical charter, which has a high per-guest spending, has to do a better job of taking its place. How? This is Ivica Žuro writing for charter.hr.

Improve efficiency – KPIs for yacht charter business

• 29.04.2025.
• News, Management, Finances

In the yacht charter industry, where the season lasts only a few intense months, every decision leaves its mark. Pricing, fleet management, cost control – all of these are decisions that will either bring profit or cause losses, and there's no room for mistakes. If you don't have concrete numbers in front of you, decisions come down to a "feeling" or assumptions. Without KPIs (Key Performance Indicators), decision-making becomes relying on intuition – and intuition rarely beats analytics.

Upselling - how to increase revenue through additional services

• 15.04.2025.
• News, Sale, Management

Sales start with booking, but they don’t end there. That’s exactly where the space for additional income begins — without pressure, without aggressive communication, just through smartly offered services that the guest genuinely needs. If you run a yacht charter business, work with agencies, or are part of the supporting industry, this text brings concrete ideas on how additional services can improve guest experience and increase revenue.

Communication in crisis situations – A practical guide for charter companies

• 14.04.2025.
• News, Management

In yacht charter, everything begins and ends with the impression – in every message, tone and reaction. Today, guests don’t want perfection, but they want to know that someone is in control. They don’t want to be ignored. And when something happens, they want to know someone is taking responsibility. You can’t prevent every problem. But you can learn how to communicate during a crisis.