Marketing

Digital marketing in the yacht charter industry: Time to build stronger relationships with guests

• 09.04.2025.
• News, Marketing, User experience

Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.

Talking about quality? What do your photos look like?

• 31.03.2025.
• News, Marketing, Technology

First impression in sales? Photos and videos (if you have them). You're unlikely to sell anything without good photo. And not just you, but anyone who is in sales. In any business, including yacht charter, you need to know that sometimes photography and video are the deciding factor. When potential guests are searching for boats, the first few seconds are crucial.

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

7 ways to improve your website and get more inquiries

• 24.03.2025.
• News, Marketing, Web design

Make the most of your website. After all, why do you have it? Not just because you think you need one or to showcase pictures of your sailboats, catamarans, and other vessels... A website can attract potential guests and generate inquiries. These inquiries are yours alone – you don’t have to share the profit with anyone.

Digital marketing for yacht charters in 2025 – The latest trends and strategies

• 11.03.2025.
• News, Marketing

Do you think it was recently enough to just have a good website and a few ads? No, it wasn’t, but it certainly seemed that way. But today? Guests are searching for you (and finding you) in completely new ways – through voice queries, visual searches, and videos they watch in just a few seconds. If you’re not keeping up with these changes, your competitors surely are. So, how do you stand out and attract more bookings in 2025?

How much is a brand really worth

• 25.02.2025.
• News, Marketing

Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.