Marketing

Strategy is not a bogey, it's a way of thinking and making decisions

• 25.03.2025.
• News, Marketing, Management

Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.

7 ways to improve your website and get more inquiries

• 24.03.2025.
• News, Marketing, Web design

Make the most of your website. After all, why do you have it? Not just because you think you need one or to showcase pictures of your sailboats, catamarans, and other vessels... A website can attract potential guests and generate inquiries. These inquiries are yours alone – you don’t have to share the profit with anyone.

Digital marketing for yacht charters in 2025 – The latest trends and strategies

• 11.03.2025.
• News, Marketing

Do you think it was recently enough to just have a good website and a few ads? No, it wasn’t, but it certainly seemed that way. But today? Guests are searching for you (and finding you) in completely new ways – through voice queries, visual searches, and videos they watch in just a few seconds. If you’re not keeping up with these changes, your competitors surely are. So, how do you stand out and attract more bookings in 2025?

How much is a brand really worth

• 25.02.2025.
• News, Marketing

Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.

Google ads for yacht charter companies - is it worth investing in paid advertising?

• 24.02.2025.
• News, Marketing, Management

You have a perfectly equipped fleet, the best locations, and competitive prices, yet your competition is filling up bookings more effectively. Why? Because they use Google advertising, and their ads appear first on Google when potential guests search for “catamaran rental in Croatia.” How can you avoid the most common mistakes in Google advertising and turn clicks into real clients? Read on to find out how to optimize Google ads and make your yacht charter the first choice for guests.

Which marketing tricks work best in the yacht charter segment

• 17.02.2025.
• News, Marketing

The yacht charter industry in Croatia is extremely competitive. Every yacht charter or fleet owner is fighting for the attention of potential guests, and classic approaches are no longer enough. Those who understand what works in digital marketing also know how to combine strategy with the expectations of modern travelers. We bring you some marketing tricks - concrete tactics that attract real guests and turn them into satisfied customers.