Marketing

The importance of Google reviews: How to respond to a negative review?

• 10.07.2023.
• News, Marketing

Online business reviews have become extremely important, including the tourism and nautical industries. Why? Because people like to read the opinion of others, who have experienced the same thing they want to experience.

USP - How to create a unique sales proposition for yacht charter companies

• 05.06.2023.
• News, Marketing

You have realized that in the vastness of the nautical charter, your charter company is floating among competitors. Surely, you would like to stand out; you want to attract guests with something unique and unforgettable. That's why you need to have a unique sales proposition, i.e., USP. However, no matter what you want to attract guests to your yacht charter, one thing is more important than anything else - you must deliver on your promises.

ICE'23 - trends and innovations in the nautical industry

• 23.05.2023.
• News, Marketing

International Charter Expo (ICE '23) announces another record-breaking event this year. All interested parties can register to attend and take advantage of the opportunity for further networking with peers and partners in the nautical industry.

Website - charter services’ sales generator

• 22.05.2023.
• Sale, Marketing

Website is a key for every business, especially for yacht charter because through it you can generate sales. But if your website it’s outdated or hasn’t been set up well for the end user, you can lose much more than you can imagine...

Efficient CRM solutions for yacht charter companies

• 16.05.2023.
• Sale, Marketing

Do you want to increase your chances of booking? Know who your potential guests are so you know how to communicate with them? Do you want to organize your work processes? It's time for a modern and advanced Customer Relationship Management system or CRM.

How to increase bookings for your yacht charter fleet

• 15.05.2023.
• News, Marketing

Yacht charter companies have a reputation as companies that not only have potential, but more and more are opening every year, and the fleet in the Adriatic is constantly growing. But the question arises, how can such a company maintain and increase the number of reservations for its charter fleet?