Marketing

What's the use of a logo - to stand out or to get lost in the crowd?

• 17.09.2024.
• News, Marketing, Web design

Your company's logo has the power of first impressions, and that’s why logo matters. Let's face it - in the world of yacht charters, looks matter. Your logo is often the first thing potential clients see, and it can (sometimes) influence their decision to explore your services further. Do you think they will want to explore or move on to the next one?

Brand identity - defining your yacht charter company's vision and values

• 10.09.2024.
• News, Marketing

Are you just starting to create an identity for your company? Are you maybe looking to refine your current branding? Find out how you can define and successfully articulate your brand identity in a way that’s both authentic and impactful.

Croatia Yacht Show, Zadar – the first superyacht show

• 02.09.2024.
• News, Marketing

The inaugural Croatia Yacht Show is set to make a significant impact on the nautical industry. Held at the picturesque Zadar International Passenger Port Gaženica from October 1-3 and organized by the Yachtmaster Group, this event marks Croatia's first superyacht show, showcasing over 50 crewed charter yachts that sail the Adriatic.

Rebranding your yacht charter company - how to do it right

• 27.08.2024.
• News, Marketing

The market is constantly changing, and so is the yacht charter market. It evolves, and customer expectations shift, so your brand needs to recognise those changes. If you stay always in the same place – your competition may overrun you.

Nautical fairs in Croatia and the region (and beyond)

• 26.08.2024.
• News, Marketing

Nautical fairs have always been and will continue to be indispensable events in the maritime world. They attract both the general public and industry professionals, but their main purpose is to bring together companies within the industry.

Consistency is key to success of your yacht charter business

• 19.08.2024.
• News, Marketing, Management

Running a successful yacht charter business is more than just preparing for the next sailing season, offering vessels and recommending picturesque destinations. Consistency is the key, as in any business. Your future guests are looking for reliability and specific (high) standards.