Marketing

What is SEM, and how can it be used by your yacht charter company

• 06.05.2024.
• News, Marketing

Search Engine Marketing (SEM) is a great marketing tool and your first line of communication with potential guests. With SEM, your ads appear at the top of search engines like Google, with instant visibility and a direct connection to your target audience. Do you want better ads and more efficient SEM campaigns? Find out how.

Where is the focus of your business - on the product or the customer?

• 30.04.2024.
• News, Marketing

Is your business focused on the product or the customer? Andreja Fazlić reveals how customer-centricity can transform your business. Learn how to distinguish real customer needs from assumed ones and how the integration of customer experiences affects long-term success.

11 things you forget to do (which are essential)!

• 16.04.2024.
• News, Marketing, User experience, SEO, Social media

Regardless of how long you have been on the market, how much experience you have or how luxurious your vessels are, you must never lose sight of the most important thing - the guests. Do you want your guests to find you more easily? Surely yes. If that's the case, then check out the 11 things you absolutely must not miss.

Optimising yacht charter marketing budget? 7 (smart) ways to spend the money

• 15.04.2024.
• News, Marketing, Finances

If you ask a yacht charter company, the budget is often a sensitive matter. However, most mistakes are caused by budget funds being allocated to the wrong places or at a wrong time. What moments and opportunities will the smart budget allocation bring the most benefits?

charter.hr and Seazone - new partnership in the yachting industry

• 09.04.2024.
• News, Marketing

For sailors and charterers who strive to optimize their business and want to stand out in the competitive market, charter.hr has become an invaluable resource. Equally for those who haven't discovered it yet, Seazone offers a handful of options that will be helpful to anyone who is in the industry or wants to be in it. Check out the advantages of cooperation with these two platforms and why they joined forces.

Newsletter is dead. Long live email marketing!

• 12.03.2024.
• News, Marketing

Newsletters are often mistakenly seen as synonymous with email marketing. However, email marketing offers a much broader range of possibilities. In this article, Andreja Fazlić explores the power of email marketing and its significance in building customer relationships.