Marketing

charter.hr and Seazone - new partnership in the yachting industry

• 09.04.2024.
• News, Marketing

For sailors and charterers who strive to optimize their business and want to stand out in the competitive market, charter.hr has become an invaluable resource. Equally for those who haven't discovered it yet, Seazone offers a handful of options that will be helpful to anyone who is in the industry or wants to be in it. Check out the advantages of cooperation with these two platforms and why they joined forces.

Newsletter is dead. Long live email marketing!

• 12.03.2024.
• News, Marketing

Newsletters are often mistakenly seen as synonymous with email marketing. However, email marketing offers a much broader range of possibilities. In this article, Andreja Fazlić explores the power of email marketing and its significance in building customer relationships.

Free webinar? Sure, why not!

• 04.03.2024.
• News, Sale, Marketing

Today, where everything is digital and every click counts, virtual gatherings have become a way to connect. Webinars, especially free webinars, offer a perfect mix of education, engagement, and direct interaction without even leaving your desk. Want to broadcast your message far and wide? Use webinars! Want to grow, learn, and evolve? You guessed it - use webinars!

How to provide yacht charter guests with an experience they will remember? Make it personalized.

• 19.02.2024.
• News, Marketing

Do you know how you can persuade a guest to choose your yacht charter instead of the competition - which has the same vessels and prices? Are you ready to offer guests what they want besides the boat in your charter? Find out how to personalize experiences in your yacht charter from the very beginning of communication with the guest.

CRM: Revenue flywheel navigation system

• 13.02.2024.
• News, Marketing

CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.

What is branding and what does the brandbook contain

• 12.02.2024.
• News, Marketing

Do you understand the simple concept of how people book a yacht? Do you know people are actually “booking the feeling”? Do you know the best way to become a part of those feelings? It's the impression you give. It's branding.