Marketing

Choose the right CRM for your yacht charter business

• 01.07.2024.
• News, Marketing, Management

The sailing season always brings unique challenges. Amongst others, it requires precision for a yacht charter company to efficiently thrive. Amidst the complexities of bookings, guest management, and logistical coordination, CRM systems emerged as indispensable tools. These systems have shown to be pivotal in enhancing operational efficiency across the whole company.

SEO with a focus on search intent

• 25.06.2024.
• News, Marketing, SEO

The best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.

10 myths about marketing people still believe

• 24.06.2024.
• News, Marketing

Do you think you know marketing? Think again. Many common marketing beliefs are myths that can derail your strategy. We uncover the truth behind these misconceptions so you can learn how to make your marketing efforts truly effective.

Why smart entrepreneurs use statistics? - Part 2

• 18.06.2024.
• News, Marketing, Social media

Ready to elevate your marketing game? Andreja Fazlić, in her new article, gives us ideas on how to use content marketing, social media, video marketing, and marketing technology to boost a brand's reach and engagement. Find out how to convert leads into loyal customers using the latest statistics and expert recommendations.

How to become a recognizable yacht charter brand and attract loyal guests

• 10.06.2024.
• News, Marketing, User experience

The blessing and curse of chartering is the attractive offer that creates a false sense of security – that guests will come on their own and there's no need to invest further in marketing. However, branding is the foundation of yacht charter services.

Top 5 digital marketing trends for the yachting industry in 2024

• 28.05.2024.
• News, Marketing, SEO

Some things never change, including the ongoing evolution of digital marketing. And the question is: do you want to improve your relationship with your clients and your yacht charter business? You do? Then check out the top 5 current marketing trends.