Marketing

Free webinar? Sure, why not!

• 04.03.2024.
• News, Sale, Marketing

Today, where everything is digital and every click counts, virtual gatherings have become a way to connect. Webinars, especially free webinars, offer a perfect mix of education, engagement, and direct interaction without even leaving your desk. Want to broadcast your message far and wide? Use webinars! Want to grow, learn, and evolve? You guessed it - use webinars!

How to provide yacht charter guests with an experience they will remember? Make it personalized.

• 19.02.2024.
• News, Marketing

Do you know how you can persuade a guest to choose your yacht charter instead of the competition - which has the same vessels and prices? Are you ready to offer guests what they want besides the boat in your charter? Find out how to personalize experiences in your yacht charter from the very beginning of communication with the guest.

CRM: Revenue flywheel navigation system

• 13.02.2024.
• News, Marketing

CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.

What is branding and what does the brandbook contain

• 12.02.2024.
• News, Marketing

Do you understand the simple concept of how people book a yacht? Do you know people are actually “booking the feeling”? Do you know the best way to become a part of those feelings? It's the impression you give. It's branding.

Digital transformation and the revenue flywheel: A guide for CEOs and entrepreneurs

• 23.01.2024.
• News, Marketing

How can CEOs and entrepreneurs transform their business through digital strategies? Why do so many companies fail to fuel their growth? Do you have the right tools for success? Andreja Fazlić gives us the answers to these and other questions in the third season of her column.

Why does the content on your website really matter

• 08.01.2024.
• News, Marketing, SEO

Several things are essential for your website and in your digital marketing. But one stands out - and that is content. It's not said in vain that content is the king. So, how do you make quality content and what to avoid?