Marketing

Focus on customer: Approach that shapes the future of business

Focus on customer: Approach that shapes the future of business

User-centric approach should be at the centre of every modern company's attention. This approach transforms the company's relationship with its customers, taking the customer experience to a new level and shaping products, services and business growth. Andreja Fazlić reveals how defining the profile of the ideal customer and mapping their journey can improve your business strategy.

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SEO vs PPC - Which is better?

SEO vs PPC - Which is better?

SEO is ideal for building online authority and achieving organic visibility. It also requires continuous dedication, and the results are long-lasting. PPC offers a quick solution and achieves results, but its effect is short-term. What to choose then?

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Strategies to get high quality backlinks for your website

Strategies to get high quality backlinks for your website

Did you know that backlink building is pivotal for enhancing your site's online presence? Learn how back links act and the difference between good and harmful links. Read on to learn how to improve your website's SEO and strengthen its standing in the digital world.

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Improve your business results by understanding the customer

Improve your business results by understanding the customer

As the end of the year and the season of giving approaches, it's the right time to commit to a gift that can permanently change the way you run your business. Join us for our upcoming webinar, "Keeping up with business growth: Do you know how your customer buys?" and discover how you can improve your business by better understanding your customers.

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Marketing: 10 mistakes that destroy your business - part 2

Marketing: 10 mistakes that destroy your business - part 2

What are the most common mistakes that prevent you from achieving the desired income? Do you want to correct them? Andreja Fazlić brings the last five out of ten common mistakes in marketing that can seriously harm business. In addition to identifying problems, the second part of the article on the mistakes that destroy your business provides practical tips for correcting these mistakes, from automation to better integration within teams.

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Marketing: 10 mistakes that destroy your business - part 1

Marketing: 10 mistakes that destroy your business - part 1

Are you wondering if you have achieved your goals and if you have been able to maintain client loyalty? Are you making typical marketing mistakes like lack of strategy, lack of authentic story and ineffective website? Andreja Fazlić says that it is an ideal time to reassess. Find out what mistakes are causing you not to achieve the desired revenue and how to correct them.

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