News

5 key lessons from 2024: How digital transformation shapes the future of your business

• 17.12.2024.
• News, Marketing

Today, digital transformation is more than a trend—it is the essence of survival and growth. However, success is not guaranteed, and many companies face the same recurring obstacles. What have we learnt from the challenges and opportunities that 2024 has brought? Andreja Fazlić presents 5 key lessons to help you adapt your business to the new era and use technology the right way. Ready for change? Find out how.

Yacht charter industry under pressure: How can we improve nautical tourism together?

• 16.12.2024.
• News

Key challenges such as high marina costs, price dumping, unfair competition, and insufficient promotion of nautical tourism by regional tourist boards are the reality for Croatia's yacht charter industry. Below, explore the results of an anonymous survey as well as concrete initiatives for creating a fairer, more competitive market and ensuring the quality development of Croatia's nautical tourism.

Challenges that await the yacht charter market in 2025

• 10.12.2024.
• News, Marketing, Regulations

The yacht charter industry is at a crossroads, grappling with economic uncertainty, shifting customer demands, and a need for greater trust and transparency. With some regions like Croatia struggling while others hold steady, the stakes have never been higher. Amidst the challenges, innovations like advanced payment protections and certification seals are making all the difference. Will industry adapt and thrive, or sink?

What is local SEO and why is it important for yacht charter companies

• 09.12.2024.
• News, Marketing, SEO

Have you ever thought about how people find you? Do you know what local SEO is? Do you know how important it is? We give you the answer to that question, as well as guidelines on how to always stay relevant. At least at the local level.

A year passes, but wishes remain - how to finance them?

• 03.12.2024.
• News, Finances

Do you have an idea, but you’re missing a million or two (or maybe twenty)? Clearly, it’s time for new investments. Ivica Žuro brings us the most important information about current financial programs and loans for entrepreneurs in tourism and hospitality. From debt forgiveness to green initiatives – learn how to lay the foundation for success in the coming year.

IQNautics – transforming the nautical industry and business

• 02.12.2024.
• News, Technology, Management

Can you imagine your life or business without the help of digital tools? Of course, you can’t, because digital tools have become indispensable and improve and simplify our daily lives. We present to you IQNautics, a digital tool that will change your life and completely transform your charter business.