News

Crew on yacht charter vessels - who are the people who work most closely with guests?

• 20.02.2024.
• News, Management

Most of the fleet in Croatia is bareboat charter - vessels that are rented without a crew, and the guests manage them themselves. Nevertheless, a growing trend in the number of crewed boat rental offers can be observed more and more. On crewed vessels, guests' "only job" is to enjoy and relax while crew members attend to most of their needs. Who is the charter crew, and what challenges do they face?

How to provide yacht charter guests with an experience they will remember? Make it personalized.

• 19.02.2024.
• News, Marketing

Do you know how you can persuade a guest to choose your yacht charter instead of the competition - which has the same vessels and prices? Are you ready to offer guests what they want besides the boat in your charter? Find out how to personalize experiences in your yacht charter from the very beginning of communication with the guest.

CRM: Revenue flywheel navigation system

• 13.02.2024.
• News, Marketing

CRM tools are fundamental to digital transformation and the strategies you want to focus on your customers. They enable companies to improve business performance and create a competitive advantage. In her new article, Andreja Fazlić reveals how CRM systems optimise the personalisation of the user experience and stimulate revenue growth.

What is branding and what does the brandbook contain

• 12.02.2024.
• News, Marketing

Do you understand the simple concept of how people book a yacht? Do you know people are actually “booking the feeling”? Do you know the best way to become a part of those feelings? It's the impression you give. It's branding.

Croatian tourism and global changes - are we up to the challenges?

• 06.02.2024.
• News, Finances

And while 2024 promises to be a year of record achievements in tourism, it remains to be seen whether geopolitical changes will turn us into a tourist power. And while it is evident that our tourism is booming, we face the question - will Lijepa Naša maintain its appeal and adapt to new challenges? Ivica Žuro reveals to us whether we are treading a fine line but also where we should focus our attention when financing entrepreneurship.

Women in the nautical industry - She & SEA

• 05.02.2024.
• News

Conversations about whether there are enough women in nautical, whether it is more complicated or easier for them than we think and whether they are equal in the industry are repeated again and again. Therefore, the Adria Libar Maritime & Yacht training centre organised the panel "Women in the nautical industry – She & SEA", which will be held at this year's Zagreb Boat Show, as an opportunity to emphasise the role of women in nautical.