News

Impact of AI on the maritime and nautical industry

• 17.06.2024.
• News, Technology

Ever wondered how artificial intelligence (AI) is revolutionising the maritime and nautical industry? Let us explore AI's transformative impact on navigation, vessel management, customer service and how these advancements enhance efficiency, safety, and sustainability in global operations.

How to become a recognizable yacht charter brand and attract loyal guests

• 10.06.2024.
• News, Marketing, User experience

The blessing and curse of chartering is the attractive offer that creates a false sense of security – that guests will come on their own and there's no need to invest further in marketing. However, branding is the foundation of yacht charter services.

Leadership: top 5 skills that create the best leaders

• 03.06.2024.
• News, Management, Education

The direction a company, organization, or employees will take depends on one individual - the team leader and their leadership skills. The company's success greatly relies on this individual's qualities and skills and whether they can justify the responsibility and trust. But what skills do the best need?

Top 5 digital marketing trends for the yachting industry in 2024

• 28.05.2024.
• News, Marketing, SEO

Some things never change, including the ongoing evolution of digital marketing. And the question is: do you want to improve your relationship with your clients and your yacht charter business? You do? Then check out the top 5 current marketing trends.

How to make your website technically sound and user-friendly

• 27.05.2024.
• News, User experience, Web design

What defines a superb website? If you are intending to renew or create a new website, there are a few things you should be aware of, even if they are not your responsibility. Continue reading to learn what features a website must have to be technically sound and user-friendly.

Why smart entrepreneurs use statistics?

• 21.05.2024.
• News, Sale, Marketing

Understanding and using data has never been more important for businesses. In her new article, Andreja Fazlić brings everything about the importance of statistics and benchmarking, showing their impact on business success. Learn how these tools can guide your business in making informed decisions, optimizing operations and achieving greater results.