News

Do you pass the guest test? 7 things you can improve on today

• 20.05.2024.
• News, User experience

Every guest who steps foot on one of your yachts has certain expectations. But what if we said that those expectations can be met? And even surpassed? Do you think you can do better for your guests? Surely you can.

Writing a blog for a yacht charter? Here's what you need to know.

• 14.05.2024.
• News, SEO

When you hear of digital marketing strategy and content marketing, what do you think about? It sounds like someone is spending all day wrangling pixels and doing something vague. It sounds more real when we say we have a way for you to be a successful blogger for your yacht charter company? Let's see what you can do about your blog posts.

New wave of subsidies - tips for investors in the pre-season

• 07.05.2024.
• News, Finances

Ivica Žuro brings fresh news from Central Dalmatia - interest subsidies on investment loans are returning, encouraging entrepreneurial initiative. His new article brings us advice for smart investing, but also advice in the form of an old folk proverb: Never put all your eggs in one basket.

What is SEM, and how can it be used by your yacht charter company

• 06.05.2024.
• News, Marketing

Search Engine Marketing (SEM) is a great marketing tool and your first line of communication with potential guests. With SEM, your ads appear at the top of search engines like Google, with instant visibility and a direct connection to your target audience. Do you want better ads and more efficient SEM campaigns? Find out how.

Where is the focus of your business - on the product or the customer?

• 30.04.2024.
• News, Marketing

Is your business focused on the product or the customer? Andreja Fazlić reveals how customer-centricity can transform your business. Learn how to distinguish real customer needs from assumed ones and how the integration of customer experiences affects long-term success.

CRO.Y.A. - a new organization in the Croatian nautical industry

• 29.04.2024.
• News, Management

Founded by people passionate about the Adriatic Sea and all things sailing, the Croatian Yachting Association (CRO.Y.A.) is calling on everyone in the industry to join in its mission. Support them in making the Croatian nautical industry what it deserves (and needs) to be.