News

Discover the secrets to making your charter company shine

• 18.07.2023.
• News, Marketing

Much like the sea itself, the yacht charter business is diverse and constantly changing. There's no one-size-fits-all approach to success. Lasting success in the yacht charter business requires a blend of strategy, adaptive tactics, and, most importantly, an unwavering commitment. 

How to reach clients for yacht charter

• 17.07.2023.
• News, Marketing

Decided to "plunge" into the yacht charter industry? Get ready for an adventure. But first – preparation is half of the job. Or, in this case, much more than just a half. The yacht charter industry is not only competitive (as any other, to be true) but also constantly evolving.

CRM strategy: The invisible thread that connects the 6 fundamental elements of the revenue flywheel

• 11.07.2023.
• News, Marketing

In her new article, Adreja Fazlić reveals to us how the orchestrated process of user experience connects the essential elements of the revenue generation system in one tool.

The importance of Google reviews: How to respond to a negative review?

• 10.07.2023.
• News, Marketing

Online business reviews have become extremely important, including the tourism and nautical industries. Why? Because people like to read the opinion of others, who have experienced the same thing they want to experience.

Obstacles, transformation and what not to do in a nautical charter

• 04.07.2023.
• News, Finances

What is the current state of the nautical charter in the Adriatic? It faces numerous challenges, including non-compliance with the rules at sea, problematic relations with marinas, and high costs of moorings. However, at the same time, there is great potential for improvement and development of the industry through solutions in the form of long-term investments.

Renata Knežić Rak: The challenge is to create a team that "breathes" together

• 03.07.2023.
• News, Management

Achieving and maintaining a strong market position is crucial. A significant challenge is creating a "solid core" or a responsible creative team that "breathes" together. I like to emphasize the saying, "Those who work like the young remain long-lasting."