News

AI tools and the future of jobs in yacht charter

• 06.06.2023.
• News, Management

It seems that artificial intelligence tools have become prevalent in all industries. One of the fears that has emerged is whether AI will completely replace us. Should nautical charter be afraid of what tomorrow brings? What about the demand in the yacht charter industry? What results are projected for the season?

USP - How to create a unique sales proposition for yacht charter companies

• 05.06.2023.
• News, Marketing

You have realized that in the vastness of the nautical charter, your charter company is floating among competitors. Surely, you would like to stand out; you want to attract guests with something unique and unforgettable. That's why you need to have a unique sales proposition, i.e., USP. However, no matter what you want to attract guests to your yacht charter, one thing is more important than anything else - you must deliver on your promises.

Revenue flywheel: transform your business through 6 unavoidable elements

• 31.05.2023.
• News, Management

Whether you want to create your unique identity or capture the attention of your target audience, you need, among other things, an authentic story and the right communication channels. Learn how to attract the "right" customers, drive sales, and effectively manage resources for revenue generation.

Rewarding employees - when, why and how

• 29.05.2023.
• News, Management

Do you realize that your charter company's employees are directly responsible for its success and growth? Show them your gratitude and let them know how valuable and appreciated they are, especially in this day and age when it is difficult to find employees throughout the tourism sector, not just yacht charters.

ICE'23 - trends and innovations in the nautical industry

• 23.05.2023.
• News, Marketing

International Charter Expo (ICE '23) announces another record-breaking event this year. All interested parties can register to attend and take advantage of the opportunity for further networking with peers and partners in the nautical industry.

How to increase bookings for your yacht charter fleet

• 15.05.2023.
• News, Marketing

Yacht charter companies have a reputation as companies that not only have potential, but more and more are opening every year, and the fleet in the Adriatic is constantly growing. But the question arises, how can such a company maintain and increase the number of reservations for its charter fleet?