News

What's the use of a logo - to stand out or to get lost in the crowd?

• 17.09.2024.
• News, Marketing, Web design

Your company's logo has the power of first impressions, and that’s why logo matters. Let's face it - in the world of yacht charters, looks matter. Your logo is often the first thing potential clients see, and it can (sometimes) influence their decision to explore your services further. Do you think they will want to explore or move on to the next one?

Antonija (Hajman) Čagalj - at the head of the team that shapes the nautical industry

• 16.09.2024.
• News, Management

In the world of nautical and luxury tourism, Croatia is increasingly consolidating its position as one of the leading destinations on the global scene. At the center of this exciting development are two exceptional events: the Croatia Yacht Show and the International Charter Expo. Find out what project manager Antonija (Hajman) Čagalj, project manager at Yachmaster Group, says about them.

Webinar - Stand out or step aside: The power of branding in a saturated market

• 12.09.2024.
• News, Education

Do you think that merely existing is enough for your brand to be successful? Market presence alone is no longer sufficient. Competition has intensified in every niche and industry. Join us on September 24th as Grgo Petrov explains what is most important in branding and how to present your brand effectively at fairs.

Brand identity - defining your yacht charter company's vision and values

• 10.09.2024.
• News, Marketing

Are you just starting to create an identity for your company? Are you maybe looking to refine your current branding? Find out how you can define and successfully articulate your brand identity in a way that’s both authentic and impactful.

Invest in your people - employee education in yacht charter

• 09.09.2024.
• News, Education

In the yacht charter industry, excellence isn't just expected—it's demanded. People seeking a yacht charter are looking for more than just a vessel, bareboat, luxurious, skippered or otherwise; they want an experience. And that experience must be seamless, memorable, and custom-made to their unique preferences. And who do you think will take care of all that?

Why does Croatia persistently sabotage its own tourism?

• 03.09.2024.
• News, Regulations, Finances

This summer has brought more fiscal "surprises" and economic challenges than ever, and once again, Croatian media have waged their battle against tourism. In his latest article, Ivica Žuro discusses why congestion, taxes, and short-sighted decisions are under fire, how the global crisis and rising costs threaten the survival of the nautical charter industry, and what awaits us if we continue down the same path.