News

Consistency is key to success of your yacht charter business

• 19.08.2024.
• News, Marketing, Management

Running a successful yacht charter business is more than just preparing for the next sailing season, offering vessels and recommending picturesque destinations. Consistency is the key, as in any business. Your future guests are looking for reliability and specific (high) standards.

Want to set your yacht charter apart? Use niche marketing.

• 13.08.2024.
• News, Marketing

Niche yacht charters are seeing a surge in demand as travellers increasingly seek personalised and meaningful experiences. Unlike traditional charters that cater to broader audiences, niche offers to tap into specific interests, such as wellness, adventure, or eco-conscious travel. This growing trend reflects a shift towards more customised vacations, where people value experiences that align with their passions and lifestyles.

How to ask for feedback and why it is important

• 12.08.2024.
• News, Marketing, User experience

If you want to stay ahead of the others, you must pay attention to what your guests tell you. Feedback is the secret to transforming your yacht charter business to new heights. Find out why customer feedback is so important, together with some foolproof ways to collect it. Ready to turn your guests' valuable intel into real-world changes?

Financial trends and economic growth in the EU

• 06.08.2024.
• News, Finances

Reference interest rates in the EU are undergoing significant changes, opening doors to new opportunities for economic growth. Learn how Euribor influences financial trends and what financing options are available. Ivica Žuro provides insight into key economic factors and their application in his new article.

Collecting reviews? Never simpler!

• 30.07.2024.
• News, Marketing, User experience

Nowadays, most people check reviews before deciding to make a purchase or reservation. Reviews help build trust among potential clients or guests by allowing them to see real experiences from others. How are your reservations going for your business?

Yacht charter competitor analysis – and how do you stack up?

• 29.07.2024.
• News, Marketing, Management

No job is done well without an effective strategy, and digital marketing is no different. You must also know where you stand against your competitors. A thorough competitor analysis can reveal strengths and weaknesses in your approach. But it's also an opportunity for the growth of your own yacht charter company.