News

Content that drives bookings – What really works, and what doesn’t

• 16.06.2025.
• News, SEO

What draws guests in is not a perfect shot, but the feeling that somewhere, on some boat, a story is unfolding just for them. Yacht charter companies that understand this don’t need to compete on price or promise perfection – it’s enough to show sailing as it truly is. Without the right content, it’s hard to spark a guest’s interest in a sailing experience. This text brings concrete, simple tips you can try immediately – without fear of doing it wrong.

How to stand out – Top 7 mistakes yacht charter companies make

• 11.06.2025.
• News, Marketing, SEO, Social media

Yacht charter websites often end up looking the same: similar boats, identical descriptions, nothing new for the guest or the search engine. But you have a good offer, and Google still skips over you… Do you know which mistakes you're making that are holding you back? Here are some practical tips on how to fix them.

Switzerland drew the line with Booking.com - Can the charter industry do the same?

• 10.06.2025.
• News

The Swiss ruling against Booking.com challenges excessive commissions and unfair pricing practices. For the yacht charter industry, it’s a signal to reassess the growing influence of intermediaries — and reclaim control over pricing, visibility, and customer relationships.

The business is growing, but not the profit - or you're barely surviving? There is a way out.

• 03.06.2025.
• News, Finances

While everyone else ran for safety, he went the other way - straight into the crisis. In the middle of the tourism collapse during the pandemic, Ivica Žuro decided to start a consulting firm. Not out of madness, but out of conviction that the most important moves are made when times are toughest. In this piece for čarter.hr, he takes us through real negotiations with banks, concrete business decisions, and plans with a clear goal: survival is the first step - what comes next is putting things in order.

Social media calendar for yacht charter companies: What, when and why to post?

• 02.06.2025.
• News, Social media

If you're like most yacht charter companies, social media is somewhere at the bottom of your list. You post when you have time, when something happens. Or you simply never get around to it. Then the season starts and you think: “We should really post something…” This guide is here to show you how to create a simple posting plan with minimal effort that actually makes sense.

Tenders - what exactly is allowed and under what conditions? We have the official answer!

• 28.05.2025.
• News, Regulations

Following the publication of the article about the new Regulation on the Safety of Navigation, we received an official response to a question troubling many yacht charter companies: how exactly should a tender be marked and used in accordance with the rules? We requested an official clarification from the competent authorities – and we received it! Below we present the specific conditions that apply to all auxiliary vessels, including something most people overlook: mandatory insurance, movement restrictions, and marking requirements.