SEO

Why NOT to mix different services on the same website

• 30.09.2024.
• News, Marketing, SEO, Web design

At first glance, combining all your services—yacht charters, boat repairs, apartment rentals—on one website seems efficient, right? After all, why not offer everything in one place? But... Trying to serve multiple markets at once can weaken your brand. Instead of appearing as an expert in several areas, you risk coming off as a master of none. Let’s break down why keeping your business focused and specialized is the smarter way to go.

SEO with a focus on search intent

• 25.06.2024.
• News, Marketing, SEO

The best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.

Top 5 digital marketing trends for the yachting industry in 2024

• 28.05.2024.
• News, Marketing, SEO

Some things never change, including the ongoing evolution of digital marketing. And the question is: do you want to improve your relationship with your clients and your yacht charter business? You do? Then check out the top 5 current marketing trends.

Writing a blog for a yacht charter? Here's what you need to know.

• 14.05.2024.
• News, SEO

When you hear of digital marketing strategy and content marketing, what do you think about? It sounds like someone is spending all day wrangling pixels and doing something vague. It sounds more real when we say we have a way for you to be a successful blogger for your yacht charter company? Let's see what you can do about your blog posts.

11 things you forget to do (which are essential)!

• 16.04.2024.
• News, Marketing, User experience, SEO, Social media

Regardless of how long you have been on the market, how much experience you have or how luxurious your vessels are, you must never lose sight of the most important thing - the guests. Do you want your guests to find you more easily? Surely yes. If that's the case, then check out the 11 things you absolutely must not miss.

Why does the content on your website really matter

• 08.01.2024.
• News, Marketing, SEO

Several things are essential for your website and in your digital marketing. But one stands out - and that is content. It's not said in vain that content is the king. So, how do you make quality content and what to avoid?