User experience

Digital marketing in the yacht charter industry: Time to build stronger relationships with guests

• 09.04.2025.
• News, Marketing, User experience

Digital marketing in the yacht charter industry is not a matter of trends but of responsible business. In this article, Selma Ćubara breaks down key misconceptions – from the illusion about online platforms to the misunderstanding of brand and guest loyalty. Clear, concrete, and encouraging, this text opens space for constructive conversation among agents, fleet operators, and everyone who believes that the relationship with the guest is not a cost – but the foundation of long-term success.

Loyalty program – how to keep your guests coming back

• 08.04.2025.
• News, User experience

Why do some guests return to the same yacht charter year after year, while others forget it the moment they disembark? It's not about discounts or the fleet. It's about emotions, details, and connection. If you want to build a yacht charter that guests don’t abandon after one season, but keep coming back to—and bring their friends too—keep reading.

The importance of Google reviews: How to respond to a negative review?

• 03.02.2025.
• News, Marketing, User experience

What’s the first thing people do when considering renting a boat for their vacation? They probably check reviews. Your potential guests want to read about others’ experiences before making a decision and choosing a charter company. But how can you encourage guests to leave a review, and how should you handle negative feedback? Discover how to leverage Google reviews to your advantage and turn them into a powerful tool for growing your business.

Customer journey mapping to improve your yacht charter

• 25.11.2024.
• News, Marketing, User experience

How to make every guest feel like your yacht charter is the experience of a lifetime? Customer journey mapping can help you see each phase through their eyes—from that first web search to the moment they step back on land. But it requires much more than good management and great vessels. You’ll have to create memorable touchpoints that make your charter stand out. Everyone can use journey mapping to refine services, solve common frustrations, and build the kind of loyalty that keeps guests coming back.

What are the travel trends for 2025?

• 29.10.2024.
• News, User experience

Online travel sites such as Expedia have their own predictions based on the behaviour of the people on their website. It’s interesting to find how people book, travel, what they are interested in, and how their preferences are changing. Let’s see where and how people are travelling next year.

Customer first or revenue first - how your mindset needs to change

• 28.10.2024.
• News, Management, User experience

What is the current "seascape"? Where does the yacht charter industry in Croatia stand? Does it concentrate more on revenue, or do they keep in mind that the guests in charters are the reason for their success and reason for existence? Let’s find out how to achieve the “guest is first” mindset.