User experience

Customer journey mapping to improve your yacht charter

• 25.11.2024.
• News, Marketing, User experience

How to make every guest feel like your yacht charter is the experience of a lifetime? Customer journey mapping can help you see each phase through their eyes—from that first web search to the moment they step back on land. But it requires much more than good management and great vessels. You’ll have to create memorable touchpoints that make your charter stand out. Everyone can use journey mapping to refine services, solve common frustrations, and build the kind of loyalty that keeps guests coming back.

What are the travel trends for 2025?

• 29.10.2024.
• News, User experience

Online travel sites such as Expedia have their own predictions based on the behaviour of the people on their website. It’s interesting to find how people book, travel, what they are interested in, and how their preferences are changing. Let’s see where and how people are travelling next year.

Customer first or revenue first - how your mindset needs to change

• 28.10.2024.
• News, Management, User experience

What is the current "seascape"? Where does the yacht charter industry in Croatia stand? Does it concentrate more on revenue, or do they keep in mind that the guests in charters are the reason for their success and reason for existence? Let’s find out how to achieve the “guest is first” mindset.

Show that you care - why responding to positive reviews matters

• 21.10.2024.
• News, User experience

Positive reviews can really propel your business forward. But it’s all about how you "use" them. Your responding to the review is more than just showing good manners—it's a move that can affect your whole yacht charter company's success.

INBOUND 2024: HubSpot's AI (r)evolution

• 24.09.2024.
• News, Management, User experience

In her latest article on čarter.hr, Andreja Fazlić reveals the new HubSpot AI tool Breeze, presented at the INBOUND 2024 conference. This innovative system promises to dramatically increase the efficiency of marketing, sales, and support teams. Still, it comes with important privacy and regulatory compliance considerations. Discover how Breeze can transform your business and what steps to take before implementing it.

CROYA Charter Show - Split's window to the world of luxury nautical tourism

• 19.09.2024.
• News, User experience

Although Croatia is home to one of the world's largest charter fleets, the country offers relatively fewer crewed luxury yachts. These yachts and their captains will be showed in Split from October 4-6 on the West Coast at the CROYA Charter Show, a specialized B2B international exhibition of crewed yachts.