Blog

AI will turn your business and brand into kitsch, and when you are kitsch, you cannot be premium

• 21.07.2026.
• Technology

Many companies took digital marketing seriously only when a force called the COVID pandemic disrupted their “we've been doing it this way for years” ways of sales and business operations. And while digitalization and digital transformation are still on shaky legs, like a child just taking its first steps, we are already witnessing a plague of AI instant-solutions. Those that will, in the best-case scenario, cost you more money than you planned, and in the worst, even the survival of the business itself.

Where to Find Reliable Yacht Charter Management Software — Beyond the Booking System You Already Use

• 14.07.2026.
• Technology

Booking systems solved sales, but most of the cost and stress in charter comes after the reservation — in maintenance, check-ins, reviews, and administration. Here's an overview of the tools that digitalize those processes — tools most charter companies aren't using yet.

Green Transition Grants for Charter Fleets

• 10.07.2026.
• News, Regulations

Starting July 31, charter companies can apply for grants of up to €10,000 per vessel for wastewater treatment systems, desalinators, solar panels, and electric motors. The €600,000 fund is allocated on a first-come, first-served basis — so preparing the paperwork should start now.

Typography 1: Why It Matters and How to Use It

• 30.06.2026.
• Graphic design

Typography is not just about choosing a beautiful font. It determines whether your text will be readable, clear, and persuasive. In this article, Barbara Zec presents the basic principles of typography, the difference between serif and sans serif fonts, and the most common mistakes that can ruin the overall impression of your visual materials.

Croatian Charter Season 2026: More Vessels, Less Revenue

• 08.06.2026.
• News, Management

In 2026, Croatia has a larger charter fleet than Greece, but lower rental prices and weaker occupancy. The analysis shows that Greek charter companies generate higher revenue per vessel, extend the season further and hold prices more successfully outside the summer peak. Charter market analysis based on yacht-rent.com and eVisitor April 2026/DZS data, June 2026.

How AI Is Changing the Way Guests Choose Yacht Charters (And Why Many Still Don’t See It)

• 26.05.2026.
• News, Marketing, Technology

Guests are increasingly no longer searching in the traditional sense. Instead, they ask questions and expect direct, structured answers. AI provides those answers, often already in the form of recommendations that narrow down the selection before a charter company even gets the chance to make contact. This article explains how decision-making behaviour is changing, why the yacht charter segment is likely to feel these shifts faster than other tourism sectors, and what visibility really means in an AI-driven environment. The focus is no longer just on being present online, but on communicating a clear and relevant offer.