Blog

The EU AI Act in Charter: What the New AI Rules Mean for Your Bookings and Marketing

• 31.08.2026.
• Technology, Regulations

The EU Artificial Intelligence Act (EU AI Act) took effect on August 2, 2026, bringing the first concrete transparency obligations for anyone using AI tools in business. Charter marketing falls into a low-risk category, but a few rules — especially around chatbots and generated content — are worth knowing now.

Typography 2: How to Choose a Font for Your Brand

• 25.08.2026.
• Graphic design

Brand typography is not just about what a font looks like, but also about the message you communicate through it. In the article, Barbara Zec explains how to choose a font for your brand, what to consider when it comes to licences and different markets, and what impression serif, sans-serif, script and decorative fonts create.

Content That Sells Charter: What to Publish Before Guests Even Know They're Looking for You

• 18.08.2026.
• Marketing, Social media

Ultra last-minute booking doesn't mean the guest decides at the last minute — that decision was made months earlier, through the content they followed along the way. Here's how content built through the season, the guest's journey, and last-minute offers work as one system, not separate activities.

Proactive Sales in Charter: Why Waiting for Inquiries Is No Longer a Strategy

• 12.08.2026.
• Sale

Waiting for agent inquiries used to be enough; today it leaves dates on the calendar empty. A look at concrete steps for proactive charter week sales, and why the passive approach no longer works.

How a Charter Company Survives August Without Burning Out Its Team

• 05.08.2026.
• Management

August is when even well-run charter companies start to crack — not because there's too much work, but because the team was never built to carry that kind of load. The base manager is almost always the first to break, caught between management and guests, with no backup and no room for mistakes. This piece looks at shift scheduling, bringing in reinforcements, and splitting leadership in a way worth setting up before the next season starts.

Should Small Charter Companies Work With Micro-Influencers, or Is That Only for Big Brands?

• 28.07.2026.
• Social media

Influencer marketing in yachting often looks like a game reserved for large fleets, but the data tells a different story. Most charter companies are already sitting on content their guests send them — they just rarely turn it into a systematic strategy. Here's what our own survey data shows, and practical guidance for small companies weighing a micro-influencer partnership.