Blog

CROYA Yacht Charter Show 2026 - Croatia Is Building Its Place on the Global Yachting Map

• 29.09.2026.
• News

The third CROYA Yacht Charter Show in Split has brought together 36 yachts and around 250 international brokers. But more important than the numbers is what an event like this means for Croatian yachting: an opportunity for Croatia to present itself not only as one of the world’s leading charter destinations, but as a serious premium yachting destination.

Premium is not a price, but a system

• 16.09.2026.
• Sale

Premium business does not begin with price but with well-organized processes. Andreja Fazlić explains why CRM, quality data, and clear standards are the foundation of a better customer experience and a prerequisite for the meaningful use of AI.

THIRD CROYA YACHT CHARTER SHOW: Croatia Takes Centre Stage in International Yacht Charter

• 01.09.2026.
• News

The third edition of the CROYA Yacht Charter Show will take place from 28 September to 1 October 2026 on the West Coast in Split. Croatia’s only B2B show dedicated to yacht charter will bring together international yacht charter brokers, yachts and companies from the yachting industry, while the organisers expect around 250 brokers from Croatia and around the world by the close of registrations.

The EU AI Act in Charter: What the New AI Rules Mean for Your Bookings and Marketing

• 31.08.2026.
• Technology, Regulations

The EU Artificial Intelligence Act (EU AI Act) took effect on August 2, 2026, bringing the first concrete transparency obligations for anyone using AI tools in business. Charter marketing falls into a low-risk category, but a few rules — especially around chatbots and generated content — are worth knowing now.

Typography 2: How to Choose a Font for Your Brand

• 25.08.2026.
• Graphic design

Brand typography is not just about what a font looks like, but also about the message you communicate through it. In the article, Barbara Zec explains how to choose a font for your brand, what to consider when it comes to licences and different markets, and what impression serif, sans-serif, script and decorative fonts create.

Content That Sells Charter: What to Publish Before Guests Even Know They're Looking for You

• 18.08.2026.
• Marketing, Social media

Ultra last-minute booking doesn't mean the guest decides at the last minute — that decision was made months earlier, through the content they followed along the way. Here's how content built through the season, the guest's journey, and last-minute offers work as one system, not separate activities.