Blog

Croatian Charter Season 2026: More Vessels, Less Revenue

• 08.06.2026.
• News, Management

In 2026, Croatia has a larger charter fleet than Greece, but lower rental prices and weaker occupancy. The analysis shows that Greek charter companies generate higher revenue per vessel, extend the season further and hold prices more successfully outside the summer peak. Charter market analysis based on yacht-rent.com and eVisitor April 2026/DZS data, June 2026.

How AI Is Changing the Way Guests Choose Yacht Charters (And Why Many Still Don’t See It)

• 26.05.2026.
• News, Marketing, Technology

Guests are increasingly no longer searching in the traditional sense. Instead, they ask questions and expect direct, structured answers. AI provides those answers, often already in the form of recommendations that narrow down the selection before a charter company even gets the chance to make contact. This article explains how decision-making behaviour is changing, why the yacht charter segment is likely to feel these shifts faster than other tourism sectors, and what visibility really means in an AI-driven environment. The focus is no longer just on being present online, but on communicating a clear and relevant offer.

You know what premium service takes. But do you know why you still don’t have it?

• 26.05.2026.
• Technology, Management, Education

In this column, Andreja Fazlić explains why premium service in the yacht charter industry is not created simply through better yachts, smoother communication, or a new CRM. It requires changes in the way teams operate, make decisions, and think about service itself. The article explores why business transformation often breaks down precisely where technology ends and human habits begin.

You No Longer Have the Luxury of Doing Things the Old Way

• 19.05.2026.
• Marketing, Technology, Management

The Croatian yacht charter industry no longer has the luxury of doing things the old way. In her latest column, Selma Ćubara explains why digital marketing, clear strategy, and stronger processes are becoming essential for more sustainable and competitive business operations.

How Local Tourism Can Increase Charter Bookings

• 13.05.2026.
• Marketing

Today’s guests are no longer looking for just a yacht, but for a complete travel experience. This is exactly why collaboration between charter companies and the local tourism sector is becoming increasingly important. Through quality partnerships with restaurants, concierge services, private guides, transfers, and authentic experience platforms, charter companies can increase the value of their offer, create a better guest experience, and stand out in an increasingly competitive market.

OTA Platforms vs. Direct Bookings: How to Find the Perfect Balance in 2026

• 06.05.2026.
• Marketing

OTA platforms or direct bookings? That is the wrong question. The real question is whether you know how to make booking platforms work for your business instead of against it. The yacht charter industry still operates under many unwritten rules from the old agency model, from direct guests paying more than agency guests to operators refusing repeat direct bookings “so they do not upset the agent.” While the hotel industry has long rewarded direct guests with exclusive pricing and loyalty programmes, yacht charter is still protecting a system that made sense before the rise of OTA platforms. It is time to rethink that approach.