As the end of the year and the season of giving approaches, it's the right time to commit to a gift that can permanently change the way you run your business. Join us for our upcoming webinar, "Keeping up with business growth: Do you know how your customer buys?" and discover how you can improve your business by better understanding your customers.
Register to our Webinar
Date and time: Thursday, November 23, 2023, 11:00 a.m. - 12:00 p.m.
Platform: Google Meet
In a world where competition is becoming increasingly intense, the key to business success lies in the strategic understanding of the customer.
Statistics show that only 22% of marketers claim to fully understand the customer journey, creating opportunities for those who put this knowledge at the heart of their strategy (source: Marketing Week).
Understanding customers' steps during the buying process is critical to transforming business results, increasing conversions, and building long-lasting relationships with them.
Understanding the customer goes beyond traditional sales and focuses on value creation.
According to Salesforce, 76% of consumers expect companies to understand their needs and expectations.
A deep understanding of customers allows you to adapt marketing and sales strategies, anticipate needs and create experiences that suit your target groups and your desired business results.
McKinsey states that customer journeys are complex and include 'micro-moments' influencing the final decision.
Understanding these stages allows you to create customised experiences that truly fit into your customers' lives.
Our upcoming webinar will provide more detailed information on customer journey mapping and how to apply it to your strategy.
HubSpot finds that companies that align their marketing strategies around the customer journey can achieve up to 54% higher ROI than those that don't.
Understanding the customer becomes a strategic necessity that affects all aspects of business.
CRM tools are becoming essential in the modern business environment, enabling companies to collect and analyse customer data.
Along with CRM, use tools like Google Analytics and social media for holistic information about your customers.
By integrating these tools, you can create a profile of your ideal customer, track the customer journey, and adjust your marketing and sales tactics.
Understanding your customers and their journey during the buying process isn't just helpful - it's essential to a successful modern business.
Join us on the webinar "In step with business growth: Do you know how your customer buys?" to learn how to apply these insights and transform your business results.
The webinar will be held (in Croatian language) on November 23, 2023, from 11:00 a.m. to 12:00 p.m. on the Google Meet platform, and you can register at this link.
Sign up for the newsletter and receive the latest trends and tips straight to your inbox
Are we on the verge of a major economic turning point? In his new article, Ivica Žuro reveals how Croatia's entry into the OECD in 2026 will bring an influx of foreign capital and investments in tourism, banking, and infrastructure. Find out who the biggest players are and whether our “old” problems will disappear - will Croatia manage to seize the opportunity, or will it remain trapped in seasonal tourism and bureaucratic constraints?
What’s the first thing people do when considering renting a boat for their vacation? They probably check reviews. Your potential guests want to read about others’ experiences before making a decision and choosing a charter company. But how can you encourage guests to leave a review, and how should you handle negative feedback? Discover how to leverage Google reviews to your advantage and turn them into a powerful tool for growing your business.
Anyone in the yacht charter business knows this: behind every smooth - running charter is a mountain of challenges, issues, and stress. Yacht charter management software doesn’t just help you tackle these - it will transform your entire operation, saving you hours every week. Here’s how.
More than 70% of people who travel, seek and value authentic experiences. They are also looking for locally oriented experiences, and they prefer unique and inclusive activities. They want "traditional" sightseeing and tours less and less. Does it remind you of something? It's like it's a longer and unique, precisely charter experience.