Webinar - Stand out or step aside: The power of branding in a saturated market


Do you think that merely existing is enough for your brand to be successful? Market presence alone is no longer sufficient. Competition has intensified in every niche and industry. Join us on September 24th as Grgo Petrov explains what is most important in branding and how to present your brand effectively at fairs.

To make your brand stand out and achieve long-term success, it’s crucial to understand the role that design plays in how your brand is “perceived.” 
 
Every element, from the logo and visual identity to the way you communicate, influences how your audience perceives your brand and whether they see it as authentic and trustworthy. 
 

What about the design of your business? 

Design isn’t just aesthetics; it’s a powerful tool that can communicate your company’s values, mission, and unique story. 
 
A well-designed brand enables your company to communicate visually in a way that attracts the right customers or clients, increases recognition, and builds an emotional connection with the audience. However, design is only part of a broader strategy for business success. 
 
Design alone is not enough, as it is necessary to develop well-thought-out marketing strategies and advertising, which, together with design, form the foundation for achieving lasting success. 
 
The combination of design, strategy, and advertising will strengthen your brand and help build trust, loyalty, and long-term relationships with customers. 
 
This is the main theme of the webinar titled Stand out or step aside: The power of branding in a saturated market

Note: The webinar is held in Croatian.
 
 
In this webinar, Grgo Petrov, an expert in branding and marketing, will guide you through the key elements of creating a strong brand that stands out in a highly competitive market. 
You will learn how to successfully balance design, strategy, and advertising and how to use each of these elements for maximum impact. 

Branding is not a luxury but a necessity, and this webinar will help you master the techniques needed to achieve sustainable success in today’s dynamic market. 
 

Who is this webinar for? 

The webinar is ideal for all charter companies and those operating in the nautical sector or identifying with this industry. 
 
It’s also for anyone unsure of the concept of branding and wanting to learn what makes a good visual and verbal identity for a company. 
 
The webinar took place on 24.09.2024 at 11:00 AM, and you can download it by cliking on "download". 

Note: The webinar was held in Croatian.
 

 
Your information is safe with us, and registration is completely free. Simply enter your first name, last name, and email address. 
 

  • Share:


Categories of trends


Newsletter

Sign up for the newsletter and receive the latest trends and tips straight to your inbox

Latest trends

How to attract new guests in yacht charter? Adapt the experience to new generations
How to attract new guests in yacht charter? Adapt the experience to new generations

Have you considered that younger generations may not just be another group of guests but an opportunity for your yacht charter business? Their habits, values, and way of planning travel look completely different. If you want to know how to approach them in the right way, keep reading – because the solutions might not be what you expect.

Less stress, more bookings – digital tools that save the season
Less stress, more bookings – digital tools that save the season

Managing a yacht charter is no longer (or shouldn’t be) “you’ve got it all in that spreadsheet.” Guests are more demanding and want more, boat owners are better informed and ask for more, and the competition is faster, better, and booking more… And you? Are your work procedures still stuck in 2015?

If you believe in your own business – banks will support you too
If you believe in your own business – banks will support you too

Can you even ask for financing – from a bank, a fund, or the state – if you don’t believe in the business you’re running? In his new article for čarter.hr, Ivica Žuro addresses this somewhat uncomfortable but crucial question. But he’s not talking about procedures and required paperwork – he’s talking about trust. Trust in your business – which you either have or don’t…

What is UGC and how you can use it to attract (new) guests
What is UGC and how you can use it to attract (new) guests

In a sea of similar offers, the only thing people truly trust are the experiences of others. In the yacht charter business, where guests plan months in advance and make a significant investment, trust is essential. And that’s exactly why UGC – content spontaneously shared by your guests – can play a key role in making them choose your charter. Because people trust people.