Do you think that merely existing is enough for your brand to be successful? Market presence alone is no longer sufficient. Competition has intensified in every niche and industry. Join us on September 24th as Grgo Petrov explains what is most important in branding and how to present your brand effectively at fairs.
To make your brand stand out and achieve long-term success, it’s crucial to understand the role that design plays in how your brand is “perceived.”
Every element, from the logo and visual identity to the way you communicate, influences how your audience perceives your brand and whether they see it as authentic and trustworthy.
Design isn’t just aesthetics; it’s a powerful tool that can communicate your company’s values, mission, and unique story.
A well-designed brand enables your company to communicate visually in a way that attracts the right customers or clients, increases recognition, and builds an emotional connection with the audience. However, design is only part of a broader strategy for business success.
Design alone is not enough, as it is necessary to develop well-thought-out marketing strategies and advertising, which, together with design, form the foundation for achieving lasting success.
The combination of design, strategy, and advertising will strengthen your brand and help build trust, loyalty, and long-term relationships with customers.
This is the main theme of the webinar titled Stand out or step aside: The power of branding in a saturated market.
Note: The webinar is held in Croatian.
In this webinar, Grgo Petrov, an expert in branding and marketing, will guide you through the key elements of creating a strong brand that stands out in a highly competitive market.
You will learn how to successfully balance design, strategy, and advertising and how to use each of these elements for maximum impact.
Branding is not a luxury but a necessity, and this webinar will help you master the techniques needed to achieve sustainable success in today’s dynamic market.
The webinar is ideal for all charter companies and those operating in the nautical sector or identifying with this industry.
It’s also for anyone unsure of the concept of branding and wanting to learn what makes a good visual and verbal identity for a company.
The webinar took place on 24.09.2024 at 11:00 AM, and you can download it by cliking on "download".
Note: The webinar was held in Croatian.

Your information is safe with us, and registration is completely free. Simply enter your first name, last name, and email address.
Sign up for the newsletter and receive the latest trends and tips straight to your inbox
Many small yacht charter companies start out with a few boats and plenty of motivation, but without a clear plan for what comes next. Some rely solely on agencies, others copy what the bigger companies are doing. And then everything starts looking the same. Want to be different? Want to work smarter? Want to understand who you're really speaking to? Then this text is for you.
Marijan Dželalija from GrECo Marine Insurance has been working with yacht charter companies for years and knows very well the everyday challenges the nautical industry faces. In a conversation with čarter.hr he shared his experience, the way he looks at insurance in the nautical sector and how he views the challenges yacht charter companies face when the season begins.
As the end of the year approaches, we return to the same question: where do we actually stand? Some figures catch us off guard, others have already become part of the standard repertoire, but together they reveal where our small economy is heading. In his new article, Ivica Žuro brings us a reminder of what we avoid admitting, but many will find familiar.
Flexibility in business is not just an idea, but a real difference between a difficult and a successful season. In the yacht charter industry, it determines how quickly you respond, how the team collaborates and what impression you leave on guests. If you want more stable operations and less chaos during the season, flexibility becomes one of your strongest values. Do you want to learn how to develop it and turn it into an advantage?