Webinar - Stand out or step aside: The power of branding in a saturated market


Do you think that merely existing is enough for your brand to be successful? Market presence alone is no longer sufficient. Competition has intensified in every niche and industry. Join us on September 24th as Grgo Petrov explains what is most important in branding and how to present your brand effectively at fairs.

To make your brand stand out and achieve long-term success, it’s crucial to understand the role that design plays in how your brand is “perceived.” 
 
Every element, from the logo and visual identity to the way you communicate, influences how your audience perceives your brand and whether they see it as authentic and trustworthy. 
 

What about the design of your business? 

Design isn’t just aesthetics; it’s a powerful tool that can communicate your company’s values, mission, and unique story. 
 
A well-designed brand enables your company to communicate visually in a way that attracts the right customers or clients, increases recognition, and builds an emotional connection with the audience. However, design is only part of a broader strategy for business success. 
 
Design alone is not enough, as it is necessary to develop well-thought-out marketing strategies and advertising, which, together with design, form the foundation for achieving lasting success. 
 
The combination of design, strategy, and advertising will strengthen your brand and help build trust, loyalty, and long-term relationships with customers. 
 
This is the main theme of the webinar titled Stand out or step aside: The power of branding in a saturated market

Note: The webinar is held in Croatian.
 
 
In this webinar, Grgo Petrov, an expert in branding and marketing, will guide you through the key elements of creating a strong brand that stands out in a highly competitive market. 
You will learn how to successfully balance design, strategy, and advertising and how to use each of these elements for maximum impact. 

Branding is not a luxury but a necessity, and this webinar will help you master the techniques needed to achieve sustainable success in today’s dynamic market. 
 

Who is this webinar for? 

The webinar is ideal for all charter companies and those operating in the nautical sector or identifying with this industry. 
 
It’s also for anyone unsure of the concept of branding and wanting to learn what makes a good visual and verbal identity for a company. 
 
The webinar took place on 24.09.2024 at 11:00 AM, and you can download it by cliking on "download". 

Note: The webinar was held in Croatian.
 

 
Your information is safe with us, and registration is completely free. Simply enter your first name, last name, and email address. 
 

  • Share:


Categories of trends


Newsletter

Sign up for the newsletter and receive the latest trends and tips straight to your inbox

Latest trends

Rent-a-boat vs. nautical charter - what you need to know
Rent-a-boat vs. nautical charter - what you need to know

One word, two completely different businesses? An example is rent-a-boat and nautical charter, which are not the same. That is why it is important to know what you are offering and to whom. The line between rent-a-boat and charter is not always clear. And it should be.

CROYA 2025 - Split once again becomes the center of the global yacht charter industry
CROYA 2025 - Split once again becomes the center of the global yacht charter industry

From September 29 to October 1, 2025, the city of Split will host the CROYA Yacht Charter Show - a unique Croatian B2B boat show promoting luxury nautical tourism. This prestigious three-day event will bring together leading representatives of the yacht charter industry in the heart of Dalmatia.

From analysis to action: how to wisely plan digital campaigns for the next season
From analysis to action: how to wisely plan digital campaigns for the next season

The season is coming to an end, but now the real work begins. In her new article for čarter.hr Selma Ćubara brings the topic of why the transitional period is crucial for analysis and planning, how to wisely use boat shows, what lessons we can learn from major platforms, and what every yacht charter company can immediately apply in digital marketing to make the next season more successful.

Do yacht charters need a marketing expert or can everything be done "on the fly"?
Do yacht charters need a marketing expert or can everything be done "on the fly"?

How many times have you heard in the company the sentence: “Post something on Facebook so people can see us”? At first it sounds harmless, but behind it lies a serious question - is that really your marketing? In the yacht charter industry more and more companies remain at that level. A few photos, the occasional post and the feeling that “something is being done.” But when the season ends and the line is drawn, the result is the same - it is too little…