Blog

Yacht charter competitor analysis – and how do you stack up?

• 29.07.2024.
• News, Marketing, Management

No job is done well without an effective strategy, and digital marketing is no different. You must also know where you stand against your competitors. A thorough competitor analysis can reveal strengths and weaknesses in your approach. But it's also an opportunity for the growth of your own yacht charter company.

"You have no rights to the picture you used" trap

• 23.07.2024.
• News, Technology

If you want to capture attention and convey a message effectively, you’ll probably use pictures, right? Web designers, bloggers, small business owners, digital marketers, content creators – they all use eye-catching visuals as a part for their strategy of business. But what if someone claims you have “stolen” a picture?

The last journey - when yachts are no longer seaworthy

• 22.07.2024.
• News, Regulations, Management

We are at a time when the maritime community faces a daunting challenge. Marine waste, particularly from the nautical sector, has expanded into a crisis that demands immediate attention.

Are you looking for a consultant for digital transformation and human-centric strategy?

• 16.07.2024.
• News, Management

Find out the key skills a business consultant should possess to enable a comprehensive transformation of your business. Do you want to develop a strategy focused on the needs of your clients and/or guests, and obtain practical solutions that will drive your company's growth? In her new article, Andreja Fazlić explains what skills such a consultant needs.

What is VOC in marketing, and why your yacht charter should understand it

• 15.07.2024.
• News, Marketing

Imagine that your yacht charter company can continuously improve its services. Imagine if you actively turned your guests' feedback into action and measured the impact of the changes you made. Read on to learn how to proactively upgrade the customer experience and build a more substantial and resilient business.

Contracts in the yacht charter industry

• 09.07.2024.
• News, Regulations

Learn about applicable contracts in the yacht charter industry, their content, and specific aspects you need to pay attention to in order to align your operations with proper regulation enforcement.