First impression in sales? Photos and videos (if you have them). You're unlikely to sell anything without good photo. And not just you, but anyone who is in sales. In any business, including yacht charter, you need to know that sometimes photography and video are the deciding factor. When potential guests are searching for boats, the first few seconds are crucial.
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Do you have a vessel for cruising or a vessel for excursions and are you planning to upgrade it or become more environmentally conscious? Right now, there is a special opportunity available for owners of such vessels who want to reduce the cost of investing in sustainable technology by up to 70%. Silvija Domitrović Došen provides information on the Ministry of Tourism's grants intended for the green transition of the nautical sector. Find out if you are among those who can receive this support.
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Strategy is often misunderstood as a complex and inaccessible concept, reserved only for experts. In her new article, Andreja Fazlić explains the strategic frameworks that every CEO and leader should know to develop an effective strategy for their business. Learn how to make the best business decisions that lead to competitive advantage and success.
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Make the most of your website. After all, why do you have it? Not just because you think you need one or to showcase pictures of your sailboats, catamarans, and other vessels... A website can attract potential guests and generate inquiries. These inquiries are yours alone – you don’t have to share the profit with anyone.
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A successful yacht charter is not just about bookings. It is a process. No matter how hard you try, small mistakes sometimes come at a "high" price. From poor pricing strategies to poorly maintained vessels, every small decision impacts guest satisfaction and, ultimately, long-term profitability. This guide will help you recognize the most common mistakes (and avoid them in time).
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Maintaining vessels can be expensive. Or a smart investment. What if you could prevent malfunctions in time? Digital tools, proper planning, and a systematic maintenance approach enable more efficient fleet operation, leading to lower costs and greater reliability. Find out how to optimize your workflows and save money without compromising service quality.
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