Blog

Digital marketing for yacht charters in 2025 – The latest trends and strategies

• 11.03.2025.
• News, Marketing

Do you think it was recently enough to just have a good website and a few ads? No, it wasn’t, but it certainly seemed that way. But today? Guests are searching for you (and finding you) in completely new ways – through voice queries, visual searches, and videos they watch in just a few seconds. If you’re not keeping up with these changes, your competitors surely are. So, how do you stand out and attract more bookings in 2025?

Drones in yacht charter business - fleet promotion and monitoring

• 10.03.2025.
• News, Technology

Drones are no longer just gadgets for enthusiasts – today, they are one of the best ways to create spectacular promotional footage that attracts guests, speeds up vessel inspections, and even increases fleet safety. All this, and much more, is possible with just one “ordinary” drone. Read on if you want to learn how drones can help your yacht charter business.

Safe navigation as a Croatian standard: Experts call for a national campaign

• 05.03.2025.
• News, Education

Croatia urgently needs a national campaign to improve navigation safety and educate all participants in the nautical sector. At the READY. TRAIN. SAIL. panel, held at the Zagreb Boat Show, experts emphasized the necessity of mandatory skipper education, better institutional cooperation, and raising safety standards. The discussion demonstrated strong support for the initiative, and the organizer, Adria Libar, announced further steps toward systematically improving maritime safety.

Season is coming - complaints, speculations, and real numbers

• 04.03.2025.
• News, Finances

As the season approaches, the first speculations, media attacks, and endless discussions about prices on the coast emerge. Will coffee and an ice cream once again be the hot topics, or is there something more? Despite the traditional “we complain, therefore we exist” mentality, the numbers in the yacht charter industry tell their own story – and it is far from grim. Ivica Žuro delivers a sharp, witty, and data-backed insight into the state of the yacht charter sector, economic trends, and leasing dynamics. Is tourism really on the brink of collapse, or is there something entirely different behind all the panic?

Instagram and Facebook strategies for yacht charters – what really works

• 03.03.2025.
• News, Social media

Instagram and Facebook are more than just social media platforms – they can also be powerful booking engines for your yacht charter. With the right strategies, they become your sales representatives and agents – 24 hours a day, 7 days a week. These platforms don’t just exist to draw attention to your fleet. They have the ability to build trust in your business and turn people who are just looking at boat pictures into future sailors.

How much is a brand really worth

• 25.02.2025.
• News, Marketing

Branding is much more than just a logo on a t-shirt or a yacht – it is the foundation of a successful business. If you have ever thought that visual identity is secondary, this text will make you reconsider. Why do some products sell at significantly higher prices just because of a logo? How can a well-structured brand increase the value of your charter company? Barbara Zec, a new author on čarter.hr, in her first article, provides answers about the true value of a brand.