Blog

7 steps to building a loyal customer base

• 19.06.2023.
• News, User experience

Understanding guests, exceeding their expectations, up to the creation of unique itineraries or their proposals - all this should be one individual strategy. Which, by the way, doesn't even look like a planned strategy. It sounds easy, but...

5 skills that a good base manager should have

• 13.06.2023.
• News, Management

A base manager in a charter company has a whole list of things he is responsible for, as well as an entire series of tasks he has to do on a daily basis. We answer the question of what skills a base manager should have in order to become a top leader.

In-house training: complete solution for yacht charters

• 12.06.2023.
• News, Education

What is a yacht charter but a unique and exciting opportunity to provide unforgettable experiences to customers? But any yacht charter business needs to invest in the essentials - comprehensive training programs. And by choosing the right training provider, you ensure the long-term benefits of such an investment.

AI tools and the future of jobs in yacht charter

• 06.06.2023.
• News, Management

It seems that artificial intelligence tools have become prevalent in all industries. One of the fears that has emerged is whether AI will completely replace us. Should nautical charter be afraid of what tomorrow brings? What about the demand in the yacht charter industry? What results are projected for the season?

USP - How to create a unique sales proposition for yacht charter companies

• 05.06.2023.
• News, Marketing

You have realized that in the vastness of the nautical charter, your charter company is floating among competitors. Surely, you would like to stand out; you want to attract guests with something unique and unforgettable. That's why you need to have a unique sales proposition, i.e., USP. However, no matter what you want to attract guests to your yacht charter, one thing is more important than anything else - you must deliver on your promises.

Revenue flywheel: transform your business through 6 unavoidable elements

• 31.05.2023.
• News, Management

Whether you want to create your unique identity or capture the attention of your target audience, you need, among other things, an authentic story and the right communication channels. Learn how to attract the "right" customers, drive sales, and effectively manage resources for revenue generation.