Blog

Google ads for yacht charter companies - is it worth investing in paid advertising?

• 24.02.2025.
• News, Marketing, Management

You have a perfectly equipped fleet, the best locations, and competitive prices, yet your competition is filling up bookings more effectively. Why? Because they use Google advertising, and their ads appear first on Google when potential guests search for “catamaran rental in Croatia.” How can you avoid the most common mistakes in Google advertising and turn clicks into real clients? Read on to find out how to optimize Google ads and make your yacht charter the first choice for guests.

Strategy or chaos: What do you choose for your company?

• 18.02.2025.
• News, Management

Strategy is not just a plan - it is direction, vision and consistency in the implementation of decisions. However, many companies fall into the trap of short-term solutions and improvisation, which leads them to chaos and stagnation in the long run. Find out how strategy evolved from ancient Greece to modern business models - why are proven strategic planning models, such as those emphasized by Andreja Fazlić, essential for sustainable growth? And what role does organizational culture play in all of this?

Which marketing tricks work best in the yacht charter segment

• 17.02.2025.
• News, Marketing

The yacht charter industry in Croatia is extremely competitive. Every yacht charter or fleet owner is fighting for the attention of potential guests, and classic approaches are no longer enough. Those who understand what works in digital marketing also know how to combine strategy with the expectations of modern travelers. We bring you some marketing tricks - concrete tactics that attract real guests and turn them into satisfied customers.

Personalization in the yacht charter - what do your guests really want?

• 11.02.2025.
• News, Management

Most yacht charter guests know what to expect—boat pick-up, standard equipment, and a pre-defined route. But that's exactly where the opportunity lies. True personalization involves not only fulfilling guests' wishes but also identifying needs they may not have been aware of themselves. Small, unobtrusive details can create a feeling of exclusivity, even for those who have already gone through dozens of sailings. How do you stand out in an industry where everyone offers a similar service? Discover how to stand out with personalization that does not seem forced, but as a natural extension of guest expectations.

How small yacht charter companies can compete with large fleets

• 10.02.2025.
• News, Management

You don't need to be the biggest to be the best. Small yacht charter companies have the flexibility and personal approach that large companies often cannot offer. Yes, large fleets dominate the market, but small yacht charter companies have their trump cards. Find out how to compete successfully with a smart strategy and effective marketing.

Croatia joins an elite club - what does OECD membership bring us?

• 04.02.2025.
• News, Regulations, Finances

Are we on the verge of a major economic turning point? In his new article, Ivica Žuro reveals how Croatia's entry into the OECD in 2026 will bring an influx of foreign capital and investments in tourism, banking, and infrastructure. Find out who the biggest players are and whether our “old” problems will disappear - will Croatia manage to seize the opportunity, or will it remain trapped in seasonal tourism and bureaucratic constraints?