Blog

Build your brand on social media as well

• 23.09.2024.
• News, Marketing, Social media

Social media has changed how yacht charter companies connect with their guests, future and past ones. Here, you can show off your fleet and convince people that chartering a yacht with you will be an unforgettable experience. However, social media should be used to make a strong brand and turn likes and shares into bookings. Do your social media profiles do that?

CROYA Charter Show - Split's window to the world of luxury nautical tourism

• 19.09.2024.
• News, User experience

Although Croatia is home to one of the world's largest charter fleets, the country offers relatively fewer crewed luxury yachts. These yachts and their captains will be showed in Split from October 4-6 on the West Coast at the CROYA Charter Show, a specialized B2B international exhibition of crewed yachts.

What's the use of a logo - to stand out or to get lost in the crowd?

• 17.09.2024.
• News, Marketing, Web design

Your company's logo has the power of first impressions, and that’s why logo matters. Let's face it - in the world of yacht charters, looks matter. Your logo is often the first thing potential clients see, and it can (sometimes) influence their decision to explore your services further. Do you think they will want to explore or move on to the next one?

Antonija (Hajman) Čagalj - at the head of the team that shapes the nautical industry

• 16.09.2024.
• News, Management

In the world of nautical and luxury tourism, Croatia is increasingly consolidating its position as one of the leading destinations on the global scene. At the center of this exciting development are two exceptional events: the Croatia Yacht Show and the International Charter Expo. Find out what project manager Antonija (Hajman) Čagalj, project manager at Yachmaster Group, says about them.

Webinar - Stand out or step aside: The power of branding in a saturated market

• 12.09.2024.
• News, Education

Do you think that merely existing is enough for your brand to be successful? Market presence alone is no longer sufficient. Competition has intensified in every niche and industry. Join us on September 24th as Grgo Petrov explains what is most important in branding and how to present your brand effectively at fairs.

Brand identity - defining your yacht charter company's vision and values

• 10.09.2024.
• News, Marketing

Are you just starting to create an identity for your company? Are you maybe looking to refine your current branding? Find out how you can define and successfully articulate your brand identity in a way that’s both authentic and impactful.