Blog

Invest in your people - employee education in yacht charter

• 09.09.2024.
• News, Education

In the yacht charter industry, excellence isn't just expected—it's demanded. People seeking a yacht charter are looking for more than just a vessel, bareboat, luxurious, skippered or otherwise; they want an experience. And that experience must be seamless, memorable, and custom-made to their unique preferences. And who do you think will take care of all that?

Why does Croatia persistently sabotage its own tourism?

• 03.09.2024.
• News, Regulations, Finances

This summer has brought more fiscal "surprises" and economic challenges than ever, and once again, Croatian media have waged their battle against tourism. In his latest article, Ivica Žuro discusses why congestion, taxes, and short-sighted decisions are under fire, how the global crisis and rising costs threaten the survival of the nautical charter industry, and what awaits us if we continue down the same path.

Croatia Yacht Show, Zadar – the first superyacht show

• 02.09.2024.
• News, Marketing

The inaugural Croatia Yacht Show is set to make a significant impact on the nautical industry. Held at the picturesque Zadar International Passenger Port Gaženica from October 1-3 and organized by the Yachtmaster Group, this event marks Croatia's first superyacht show, showcasing over 50 crewed charter yachts that sail the Adriatic.

Rebranding your yacht charter company - how to do it right

• 27.08.2024.
• News, Marketing

The market is constantly changing, and so is the yacht charter market. It evolves, and customer expectations shift, so your brand needs to recognise those changes. If you stay always in the same place – your competition may overrun you.

Nautical fairs in Croatia and the region (and beyond)

• 26.08.2024.
• News, Marketing

Nautical fairs have always been and will continue to be indispensable events in the maritime world. They attract both the general public and industry professionals, but their main purpose is to bring together companies within the industry.

Client guide: how do business consultants define their prices?

• 20.08.2024.
• News, Management

Are you looking for a business consultant but unsure about the costs or which pricing model would suit you best? In her new article, Andreja Fazlić outlines the most common pricing methods in business consulting and how to choose the one that will give you the best return on investment. Learn how to make the most of a consultant's expertise without any unexpected costs.