Blog

Challenges that await the yacht charter market in 2025

• 10.12.2024.
• News, Marketing, Regulations

The yacht charter industry is at a crossroads, grappling with economic uncertainty, shifting customer demands, and a need for greater trust and transparency. With some regions like Croatia struggling while others hold steady, the stakes have never been higher. Amidst the challenges, innovations like advanced payment protections and certification seals are making all the difference. Will industry adapt and thrive, or sink?

What is local SEO and why is it important for yacht charter companies

• 09.12.2024.
• News, Marketing, SEO

Have you ever thought about how people find you? Do you know what local SEO is? Do you know how important it is? We give you the answer to that question, as well as guidelines on how to always stay relevant. At least at the local level.

A year passes, but wishes remain - how to finance them?

• 03.12.2024.
• News, Finances

Do you have an idea, but you’re missing a million or two (or maybe twenty)? Clearly, it’s time for new investments. Ivica Žuro brings us the most important information about current financial programs and loans for entrepreneurs in tourism and hospitality. From debt forgiveness to green initiatives – learn how to lay the foundation for success in the coming year.

IQNautics – transforming the nautical industry and business

• 02.12.2024.
• News, Technology, Management

Can you imagine your life or business without the help of digital tools? Of course, you can’t, because digital tools have become indispensable and improve and simplify our daily lives. We present to you IQNautics, a digital tool that will change your life and completely transform your charter business.

Bring it all together - create a cohesive brand identity

• 26.11.2024.
• News, Marketing

One thing your branding requires is that "your story" exudes unity. This means that your brand identity must be unified and cohesive. This is not difficult to achieve, if you know the benefits of good branding and if you care about how your guests perceive you.

Customer journey mapping to improve your yacht charter

• 25.11.2024.
• News, Marketing, User experience

How to make every guest feel like your yacht charter is the experience of a lifetime? Customer journey mapping can help you see each phase through their eyes—from that first web search to the moment they step back on land. But it requires much more than good management and great vessels. You’ll have to create memorable touchpoints that make your charter stand out. Everyone can use journey mapping to refine services, solve common frustrations, and build the kind of loyalty that keeps guests coming back.