Blog

Rules of financial success every entrepreneur must know

• 02.07.2024.
• News, Finances

Financial stability and growth are essential for the long-term success of any company. But how do you ensure that your business decisions yield positive results? In this article, Ivica Žuro reveals the most important rules and principles to help you manage your business finances effectively and avoid common pitfalls.

Choose the right CRM for your yacht charter business

• 01.07.2024.
• News, Marketing, Management

The sailing season always brings unique challenges. Amongst others, it requires precision for a yacht charter company to efficiently thrive. Amidst the complexities of bookings, guest management, and logistical coordination, CRM systems emerged as indispensable tools. These systems have shown to be pivotal in enhancing operational efficiency across the whole company.

SEO with a focus on search intent

• 25.06.2024.
• News, Marketing, SEO

The best way to connect with your audience and potential guests is to understand what they are searching for online. Search intent, also known as user intent, provides information on how to attract and retain your desired audience.

10 myths about marketing people still believe

• 24.06.2024.
• News, Marketing

Do you think you know marketing? Think again. Many common marketing beliefs are myths that can derail your strategy. We uncover the truth behind these misconceptions so you can learn how to make your marketing efforts truly effective.

Why smart entrepreneurs use statistics? - Part 2

• 18.06.2024.
• News, Marketing, Social media

Ready to elevate your marketing game? Andreja Fazlić, in her new article, gives us ideas on how to use content marketing, social media, video marketing, and marketing technology to boost a brand's reach and engagement. Find out how to convert leads into loyal customers using the latest statistics and expert recommendations.

Impact of AI on the maritime and nautical industry

• 17.06.2024.
• News, Technology

Ever wondered how artificial intelligence (AI) is revolutionising the maritime and nautical industry? Let us explore AI's transformative impact on navigation, vessel management, customer service and how these advancements enhance efficiency, safety, and sustainability in global operations.