Latest news, trends and analyses from the nautical charter market.
How can you prepare for a yacht charter show and make a good impression on visitors? Barbara Zec shares advice on preparing your team, designing your stand and choosing promotional materials, and expl…
Čitaj višeDream Yacht Charter, Navigare Yachting and SamBoat are changing owners, but this transaction speaks of a much bigger shift than the acquisition itself. The charter market is increasingly connecting fl…
Čitaj višeThe application of new rules on displaying additional, or "anchored", prices and on publishing price lists has been postponed from 1 October to 17 November 2026. For the charter industry this means ex…
Čitaj višeThe third edition of the CROYA Yacht Charter Show in Split brought together 36 yachts and around 250 international brokers. But more important than the numbers themselves is what such an event means f…
Čitaj višePremium business does not begin with price, but with well-ordered processes. Andreja Fazlić explains why CRM, quality data and clear standards are the foundation of better customer experience and a pr…
Čitaj višeThree cities, three different regions and the same questions after the 2026 season. Čarter Ćakula is coming to Zadar, Pula and Trogir this autumn to compare market experiences and talk about what is r…
Čitaj višeHospitality and nautical tourism operate through different models, but they share the same guest, the same destination and much of the same business questions. That is why the BEST STAY Regional Hospi…
Čitaj višeThe third edition of the CROYA Yacht Charter Show will take place from 28 September to 1 October 2026 at the West Coast in Split. The only Croatian B2B show dedicated to yachting charter will bring to…
Čitaj višeThe European AI Act entered into force on 2 August 2026, bringing the first concrete transparency obligations for everyone using AI tools in business. Charter marketing falls into the low-risk categor…
Čitaj višeFrom 17 to 20 September 2026, Stari Grad on Hvar will host the sixth edition of the Dani u Vali event. The traditional festival of boats, the sea and sailors will take place in the Stari Grad bay and…
Čitaj višeBrand typography is not only a matter of how a font looks, but also of the message it sends. In this article Barbara Zec explains how to choose a font for your brand, what to watch for with licences a…
Čitaj višeA last-minute booking does not mean the guest decides at the last moment. That decision was made months earlier, thanks to the content they followed during that time. Here is how content created durin…
Čitaj višeWaiting for agents’ enquiries used to be enough; today it leaves periods empty in the calendar. An overview of concrete steps of proactive charter-week sales and why the passive approach no longer wor…
Čitaj višeAugust is the month that breaks even the best-organised charter companies — not because there is too much work, but because the team is not set up for that kind of load. The base manager is almost alw…
Čitaj višeInfluencer marketing in nautical tourism looks like a topic reserved for large fleets, but the data shows a different picture. Most charter companies already manage content sent to them by guests, the…
Čitaj višeMany companies took digital marketing seriously only when the force called the COVID pandemic disrupted their “we’ve been doing it this way for years” ways of selling and doing business. And while dig…
Čitaj višeBooking systems solved sales, but the biggest share of costs and stress in charter arises after the booking — in maintenance, check-in, reviews and administration. Here is an overview of the tools tha…
Čitaj višeFrom 31 July, charter companies can apply for non-refundable grants of up to 10,000 euros per vessel for wastewater treatment systems, desalinators, solar panels and electric motors. A fund of 600,000…
Čitaj višeTypography is not just the choice of a pretty font. It determines whether your text will be legible, clear and convincing. In this article, Barbara Zec brings the basic rules of typography, the differ…
Čitaj višeIn 2026 Croatia has a larger charter fleet than Greece, but lower rental prices and weaker occupancy. The analysis shows that Greek charter companies achieve higher revenue per vessel, extend the seas…
Čitaj višeGuests increasingly don’t search — they ask questions and expect a concrete answer. AI gives them that answer, often already in the form of a recommendation that narrows the choice before the charter…
Čitaj višeIn this column, Andreja Fazlić explains why premium service in the charter industry is not created just through a better vessel, prettier communication or a new CRM. It demands a change in the way of…
Čitaj višeCroatian charter no longer has the luxury of doing business the old way. In a new column, Selma Ćubara writes on why digital marketing, a clear strategy and better processes are becoming key to more s…
Čitaj višeThe guest today no longer looks for just a vessel, but for a complete travel experience. That is why the importance of cooperation between charter companies and the local tourism sector is growing. Th…
Čitaj višeOTA platforms or direct bookings? That is the wrong question. The right question is: do you know how to make the portals work for you, not against you? Outdated unwritten rules of the old agency model…
Čitaj višeThe article explains how business owners often unconsciously sabotage their own brand through everyday decisions and behaviours. It highlights the five most common problems: inconsistency in visuals a…
Čitaj višeA newsletter for charter companies does not have to be complicated to bring results. What matters is setting it up so it is sustainable for the team, useful for the audience and focused on content tha…
Čitaj višeThe first Adriatic Nautical Business Forum 2026 was not just another event in the industry calendar. It was a test. A test of readiness to finally talk openly about problems that everyone knows but fe…
Čitaj višeThe acquisition of Borrow A Boat and its inclusion in Five Seasons Yachting Group shows that the charter market is no longer changing only through the growth of individual portals, but through the con…
Čitaj višeA networking event in the charter industry should not be seen only as an opportunity to meet people, but as a space for naturally opening business opportunities. The article explains why the round tab…
Čitaj višeCroatia Nautic Show 2026, the 18th Days of Croatian Small Shipbuilding and Tourism, will take place from 26 to 29 March at Marina Kaštela, with more than 70 new vessels, numerous premieres and a rich…
Čitaj višeCan AI speed up charter marketing? It can. Can it also ruin it? Just as much. In this text we show where artificial intelligence genuinely helps, where it creates a generic impression, and why in char…
Čitaj višeWhen a leader launches a change and then disappears from the process, the consequences do not stay in the meeting room — they surface in the middle of the season. In this article, Andreja Fazlić analy…
Čitaj višeIf you post regularly on Instagram and the enquiries still aren’t coming, the problem is probably not that “the algorithm isn’t working for you”. Far more often the reason lies in how your profile loo…
Čitaj višeMarketing in charter can no longer function as a series of side activities, occasional posts and campaigns without a clear goal. Today’s market demands clarity, speed, consistency and trust — and that…
Čitaj višeIn this article we explain what the guest digital journey means in practice and why it has become a question of standards, not a “digital trend”. We walk you through the three key phases of the journe…
Čitaj višeWith this article we open the question of what needs to be clear before brand and visual identity work begins. Our author Barbara Zec shows, through a few simple starting points, why some projects rem…
Čitaj višeNautical tourism in Croatia is entering a period in which it is no longer enough to have a good boat and a good route. A lot is happening behind the scenes that will define the quality, people and dir…
Čitaj višeNon-taxable receipts are often the difference that is quite visible at the end of the month, for both the employee and the employer. In a new article for Čarter.hr, Ivica Žuro brings a clear overview…
Čitaj višeIf you work in the nautical industry, you know how quickly the season arrives. And how much depends on people. From skippers and hostesses to cleaners and technicians. Without them, there is no charte…
Čitaj višeCan we say that the success of a charter company is measured by the number of rented boats, that is, sold reservations? We can. And if booking vessels is the most important part of the charter busines…
Čitaj višeWhen a guest sends an enquiry, everything looks promising: they showed interest, gave all the information, and it seems the booking is a done deal. But then — nothing. No reply, no reaction. Why? Beca…
Čitaj višeTransformation often looks good on paper, but it quickly turns out that the problem does not lie in technology, but in the way decisions are made and in how change is led. In this article, Andreja Faz…
Čitaj višeČarter.hr announces the Adriatic Nautical Business Forum 2026, to be held on 16 April 2026. The forum brings together charter companies, marinas, suppliers and experts working in nautical tourism on t…
Čitaj višeIn the first article of this year, Ivica Žuro opens a topic that will be more than current for many entrepreneurs. New credit rules, lower collateral requirements and completely new instruments brough…
Čitaj višeEveryone in the charter industry knows one thing: the boat can be top-notch, but in the end it mostly comes down to the people running it. That is exactly why Skipper4You has been developing for years…
Čitaj višeSome visuals immediately make sense, while others leave the impression that something is off. The difference rarely lies in personal taste or technical execution — most often it is in the fundamentals…
Čitaj višeYou have a website. Or you invested in redesigning the old one. Do you know how your website can also be a sales generator? Do you know how you can do that? Do you even know that you can sell your ser…
Čitaj višeRunning a charter company means balancing between guests, the fleet and paperwork. But what if technology could take over part of the job and give you more time for what matters most? This guide bring…
Čitaj višeSometimes the problem is not what happened, but how it was said. One wrong sentence and you can lose a guest or an employee. How much does one poorly chosen sentence actually cost us? And what happens…
Čitaj višeMany small charter companies start with a few boats and lots of will, but without a clear plan of what’s next. Some rely only on agencies, others copy what the bigger ones do. And then everything beco…
Čitaj višeMarijan Dželalija of GrECo Marine Insurance has worked with charter companies for years and knows very well the everyday challenges the nautical industry faces. In a conversation with Čarter.hr he sha…
Čitaj višeAs the year draws to a close, we return to the same question again: what do we actually stand on? Some figures catch us off guard, others are already part of the standard repertoire, but together they…
Čitaj višeFlexibility in business is not just an idea, but a real difference between an exhausting and a successful season. In the charter industry it determines how fast you react, how the team cooperates and…
Čitaj višeWhat do Croatian yacht interior designers, manufacturers of electrical systems and family businesses with long traditions have in common? They all exhibited this year at the world’s largest marine equ…
Čitaj višeA new article by Andreja Fazlić for Čarter.hr brings an honest look at the most important, and often neglected, dimension of digital transformation — the human being. Andreja reminds us that without p…
Čitaj višeA guest looking for a boat most often won’t open your website first. They’ll look at what Google says first. If your profile looks serious, they reach out to you. If it is outdated or missing data, th…
Čitaj višeInternational Charter Expo (ICE) returned to Amsterdam this November with a special reason to celebrate — its 10th anniversary. More than 600 companies from over 57 countries gathered for three days o…
Čitaj višeAt the ICE Open Forum in Amsterdam, representatives of charter companies and agents met. The topic, at least as planned, was a simple one: how to bring profitability and guest satisfaction back to sai…
Čitaj višeYou have probably read it many times in reviews: “Everything was great, but…” At first it looks like a good review, but it actually shows something is off. Maybe just a small thing, but enough for the…
Čitaj višeIf it ever crossed your mind: “Maybe this is too much for Excel after all” — this text will help you assess that with certainty. Many charter companies rely on spreadsheets because they are simple, fa…
Čitaj višeIvica Žuro’s 50th column for Čarter.hr arrives at a moment when it seems domestic charter, instead of standing still, is beginning to look for its own direction. Symbolically or not, the first indepen…
Čitaj višeIf you have ever spent a day in a charter company office during the season, you know what it looks like when at the same time the mobile rings, guests call, agents call, emails arrive one after anothe…
Čitaj višeWhat does the everyday life of a graphic designer look like? What goes into their job description — and what doesn’t? Barbara Zec, a designer with more than 20 years of experience, reveals in her new…
Čitaj višeThe world’s largest event dedicated to nautical charter is back. From 12 to 14 November 2025, International Charter Expo (ICE) will once again turn Amsterdam into a global gathering place for charter…
Čitaj višeThe Croatian charter industry has gained its new common voice. During the Biograd Boat Show on 23 October, the founding assembly of the Croatian Charter Association (UCH) was held — the first independ…
Čitaj višeDo you own a cruising or excursion vessel and are you planning to upgrade it or become more eco-conscious? Right now there is a special opportunity for owners of such vessels who want to reduce the co…
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